Modern Home & Living
A streamlined shopping journey for every home enthusiast.
Modern Home & Living
A streamlined shopping journey for every home enthusiast.

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Featured clients
Surefoot has run a testing program for window treatments retailer The Shade Store across their measure-and-quote lead-capture forms, navigation, landing pages, and swatch-ordering flow, alongside user research and digital design system work.
How we'd help
Surefoot has been a steadfast, reliable partner for us over the years. Their team is experienced, approachable and genuinely cares about our success. They’ve guided our in-house testing and analytics teams, built a custom guided shopping quiz and helped us user test our way into a beautiful, functional redesign. Definitely recommend them!

For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Proof of work
Tools in the stack
Have a question about modern home & living that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
Mobile-friendly designs ensure a seamless shopping experience, which is crucial for today’s on-the-go consumers.
Yes—by improving usability and emphasizing quality, CRO builds trust and encourages repeat business.
We leverage data insights to optimize navigation, design, and content that align with contemporary home aesthetics.
Challenges include creating cohesive visual storytelling and managing diverse product ranges for modern consumers.
CRO refines site design and functionality, showcasing products effectively to increase user engagement and sales.