Loading…
GA4 is powerful, but only if you know what to look for. Surefoot uses your Analytics data to uncover friction, segment behavior, and build experiments grounded in real user evidence.
GA4 is powerful, but only if you know what to look for. Surefoot uses your Analytics data to uncover friction, segment behavior, and build experiments grounded in real user evidence.
Surefoot Delivered
GA4 Audit Complete
Event taxonomy and conversion audit
Cleaned event naming, fixed three misfiring conversions, and locked in the goal model for next quarter.
About Google Analytics
Google Analytics (GA4) is the default web analytics platform on the open web. It captures pageviews, events, conversions, and audience data, and exports cleanly to BigQuery for deeper analysis.
GA4 is in nearly every engagement we run. It is the baseline measurement layer we calibrate against and the source of truth for traffic, channel mix, and conversion trends. For most programs, it is the starting point for any question about scale.
GA4 is the baseline measurement layer for nearly every program we run. We use a combination of GTM and custom metrics sent via javascript from the testing tool. We love Explore reports!
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Proof of work
Related integrations
Have a question about Google Analytics that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
