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UX/UI Design
Beautiful interfaces backed by behavioral evidence. We don't redesign for the sake of it; every layout, pattern, and pixel is justified by how your customers actually behave.
Talk to an ExpertUX/UI Design
Beautiful interfaces backed by behavioral evidence. We don't redesign for the sake of it; every layout, pattern, and pixel is justified by how your customers actually behave.
Talk to an Expert
Surefoot Delivered
Buy Box Updates Ready for Dev
Buy Box Redesign
Baymard-annotated specs delivered. Trust signals repositioned, size selector updated, and CTA hierarchy tightened.
Featured UX/UI Design Clients
Surefoot partners with insulated-drinkware brand Hydro Flask on UX research, navigation and product page design, customizer flow refinements for engraving and color personalization, and homepage promotion design. Finished work is handed off to Hydro Flask's internal team for implementation.
A sample of our work
Heading into a site redesign with major functionality changes and UI updates was an overwhelming project. Our partnership with Surefoot allowed us to test our way into those updates, leaving us feeling confident that every move we made was the right one for our users. The results speak for themselves: increases in AOV & conversion rate, all while improving our website's look, feel and usability. A massive win for LovelySkin!
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Proof of work
Tools in the stack
Have a question about UX/UI design that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
We design with the test in mind. Every variant ships with a hypothesis about how users will behave differently, and we keep changes scoped so the test result is interpretable. Pretty is welcome; pretty without measurable behavior change is incomplete.
Yes. New navigation systems, new product templates, new account flows, new homepages. When the test program tells us the current version is the ceiling, we design what replaces it.
Yes. Most engagements start with a working session in your design system or brand book. New components ship as variants of the existing language; we do not redesign the system unless that is the engagement.
We design and engineer in the same shop, so the handoff is internal in most cases. Where the client has their own dev team, we hand off in Figma with prototypes, a state-by-state spec, and direct Slack with the engineers to resolve gray areas as they build.
