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Heap autocaptures every click, form fill, and journey on your site, so you can ask questions of historical data without re-instrumenting. Surefoot uses Heap to surface friction patterns and segment behavior before we test.
Heap autocaptures every click, form fill, and journey on your site, so you can ask questions of historical data without re-instrumenting. Surefoot uses Heap to surface friction patterns and segment behavior before we test.
Surefoot Delivered
Behavioral Analysis Ready
Repeat-buyer click pattern review
Used autocapture to surface five untagged behaviors that predict repeat purchase within 60 days.
About Heap
Heap is a product analytics platform built around autocapture: it records every click, form input, and pageview without manual event tagging. That lets teams retroactively answer behavioral questions instead of pre-deciding which events to track.
Heap removes the friction of "we didn't think to tag that." When a hypothesis comes up mid-test, the data is already there. It pairs well with GA4 when the program needs both broad analytics and event-level depth.
Heap tracks the events you didn't think to tag, providing the opportunity to answer behavioral questions retroactively.
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Related integrations
Have a question about Heap that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
