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Give a damn principle #10

Write stuff people actually want to read.

"This is the ONLY email I read regularly - well done, gang!"
‍- Justin Silver, Co-founder Afina + former CMO at Brooklinen

"I LOVE receiving this! Can you add my CEO to your list?"
- Sean Whitehead, Director of Ecom at Fracture

"Good post"
- Chip Malt, CEO of Made In Cookware

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