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User Research
Usability studies, customer interviews, and behavioral analysis that surface the friction you can't see from the inside, then turn it into a prioritized list of fixes.
Talk to an ExpertUser Research
Usability studies, customer interviews, and behavioral analysis that surface the friction you can't see from the inside, then turn it into a prioritized list of fixes.
Talk to an Expert
Surefoot Research
User Interview Complete
Rebrand Usability Findings
Navigation felt intuitive across all participants. Key insight: product comparison needs clearer visual hierarchy.
Featured User Research Clients
Surefoot partners with insulated-drinkware brand Hydro Flask on UX research, navigation and product page design, customizer flow refinements for engraving and color personalization, and homepage promotion design. Finished work is handed off to Hydro Flask's internal team for implementation.
A sample of our work
Most research engagements I'd done before Surefoot ended with a deck that sat on someone's desktop. Ours end with a test backlog. The findings get sized into hypotheses right away and feed into the same program running your tests, so the qualitative work compounds with the quantitative work instead of living next to it.
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Proof of work
Tools in the stack
Have a question about user research that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
Yours. Existing customers, recent buyers, abandoners, sometimes lapsed users or competitor users when those are the right audience. We help you recruit through your own lists; we do not substitute panels for your actual buyers.
A mix of moderated interviews, unmoderated usability tests, on-site surveys, heatmap and session-recording review, and read-throughs of customer-support transcripts. We pick the method to the question, not the other way around.
Testing tells you which version performs better. Research tells you why anything is performing the way it is. We lean on research when the test program has stopped surprising us, when we are entering an unfamiliar funnel, or when the change is too big to A/B without an early read on direction.
A research plan up front, raw artifacts (recordings, transcripts, survey exports), a usability scorecard or themed findings doc depending on the method, and a list of next-step recommendations sized into testable hypotheses. The findings feed the test backlog directly.
