Surefoot

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See the hidden friction killing your conversion rate

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Revenue Friction Roadmap
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CRO Agency Built for Ambitious Digital Brands

Senior practitioners running rigorous A/B tests, user research, and data-driven experiments that grow revenue for established digital brands.

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Callen Hedglen
Lori Brok
Brian Schmitt
★★★★★5.0Clutch
See CRO in action

Verified result

The Shade Store
+0%

In-home consult submits from one nav change

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Trusted by world-class brands

Hydro Flask
Osprey
OXO
TimberTech
Tecovas
Brooklinen
Universal Yums
Made-In
Gusto
Hootsuite
Rumpl
Fracture
Mizzen + Main
LovelySkin
Solawave
Wine Access
Hydro Flask
Osprey
OXO
TimberTech
Tecovas
Brooklinen
Universal Yums
Made-In
Gusto
Hootsuite
Rumpl
Fracture
Mizzen + Main
LovelySkin
Solawave
Wine Access

Where we move the needle

Conversion Rate Optimization

Conversion Rate Optimization

Most CRO shops run the same templated playbook on every client, applied by operators still learning the craft. We're senior practitioners who build a tailored experiment program around your business, your customers, and your data.

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Data Analysis

Data Analysis

Deep analytics audits that pinpoint where revenue is leaking, then translate the findings into a prioritized roadmap your team can act on.

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Landing Page Design

Landing Page Design

You're spending real money to drive visitors. We make sure they land on a page built around their intent, with layouts, messaging, and CTAs informed by what your data already shows works.

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Lead Generation

Lead Generation

Most lead gen programs chase numbers. We design and test funnels that attract the right prospects, then convert them with the same experimental rigor we bring to every engagement.

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Personalization

Personalization

Effective personalization takes data maturity and strategy, not just another tool. We help you crawl, walk, then run with targeted experiences that measurably lift revenue.

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Product Discovery Quizzes

Product Discovery Quizzes

When your catalog runs deep or your customer is undecided, a well-built quiz routes them to the products they're most likely to buy. We design, build, and test quizzes that lift AOV and conversion together.

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Shopify Development

Shopify Development

Custom themes, app integrations, and checkout work built by developers who think about revenue first. Every change we ship gets measured against the same bar: does it move the number that matters?

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User Research

User Research

Usability studies, customer interviews, and behavioral analysis that surface the friction you can't see from the inside, then turn it into a prioritized list of fixes.

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UX/UI Design

UX/UI Design

Beautiful interfaces backed by behavioral evidence. We don't redesign for the sake of it; every layout, pattern, and pixel is justified by how your customers actually behave.

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See the lift we've delivered

Fracture: a mobile homepage that teaches and sells

Modern Home & Living

Fracture

Fracture sells a gift most people have never bought before. Rebuilding the mobile homepage, so it teaches first and sells second, turned more first-time visitors into buyers.

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How Surefoot helped TimberTech guide high-consideration buyers from research to action

Modern Home & Living

TimberTech

A premium decking brand with no online checkout. We helped turn long, research-heavy buying journeys into sample orders, source book requests, and qualified dealer connections.

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How Smith Optics redesigned its mobile cart and lifted visits to checkout 8%

Sports & Recreation

Smith Optics

A mobile cart rebuilt around how customers actually shop, validated against the original at scale.

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How BioLite cut Shopify checkout drop-off and lifted transactions 18%

Outdoor & Travel Gear

BioLite

A focused checkout test that turned a Shopify limitation into measurable revenue.

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How LovelySkin validated a finished redesign with user research and A/B testing before going live

Beauty & Wellness

LovelySkin

Their redesign was ready. We helped them know it would land before they pushed it live.

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How Surefoot helped Tecovas turn customer research into a structured testing program

Fashion & Apparel

Tecovas

Tecovas grew fast on product and brand. We started with twenty customers to learn where the experience could serve them even better.

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How Surefoot turned a paused custom build into a five-day Bike Finder MVP that powered a two-year testing program.

Sports & Recreation

The Pro's Closet

How Surefoot turned a paused custom build into a five-day Bike Finder MVP that powered a two-year testing program.

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How Peak Design recaptured lost shipping revenue by testing a free shipping threshold

Outdoor & Travel Gear

Peak Design

A clean pre/post test let Peak Design swap free US shipping for a $99 threshold, lifting AOV 17% and cutting annual shipping costs without a hit to net revenue.

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Built on the best testing and insight tools

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Adobe CommerceAdobe TargetAmplitudeBigCommerceBigQueryConvertData StudioDynamic Yield