hi, we're surefoot

we help companies improve conversion rates, lower customer acquisition costs and increase revenue through a/b testing and personalization

by solving your biggest problems

the most common we hear are below (sorry, you're on your own with your mother-in-law)

"I don't have the internal resources to support a testing program"
"We've run some A/B tests, but none of them were winners"
"I don't trust that my analytics tools are configured properly"
"We bought a testing tool, but we aren't leveraging it fully"

by offering various levels of service

every business is unique, so we meet you where you are -- unless you’re in the middle of a crowded street

design and dev support

for companies who have their own test ideas, but not enough resources to execute them.

learn more >

research & discovery

for companies who recognize their site and customers have problems and want to better understand what they are and how to address them.

learn more >

full-service optimization

for companies looking to maximize growth through a proven framework of customer research, strategic road-mapping, data analysis and storytelling.

learn more >

by taking care of our clients

so invested in your success, you'll think we share your watercooler



I really appreciate the time and effort you both put into everything you do in the CRO world, from pre-contract emails to the work itself, you guys are by far the best CRO professionals I have worked with.

Justin Lapidus
Justin Lapidus
VP Ecommerce, BrooklinenVP Ecommerce
Brooklinen



surefoot is super high-touch, and extremely empathetic to our business needs and how we do things. They’re like part of our team – in our Slack channel, on our weekly marketing reports, you name it. They are a dream partner for us – the kind that we very rarely find.

Adam Saraceno
Adam Saraceno
CMO – Peak DesignCMO
Peak Design



On top of being fun to work with, surefoot launches highly strategic a/b tests in record time and has re-focused our attention on our customers’ needs. This has allowed us to adjust our strategy to positively impact our customers and business.

I highly recommend surefoot for their strategic, user-centric approach to a/b testing and personalization!

Itzett Romero
Itzett Romero
Director of Marketing – AceableDirector of Marketing
Aceable

by passing our experience on to you

you’ll know which risks to take and which to avoid

Happy clients

Experiments run

Lines of code written

by putting our heads together

you have a lot to teach us, too

Could this be why your tests are flat?

“Most of the a/b tests we run are inconclusive”

“We ran a few tests and none were winners”

“A/B testing isn’t an effective growth strategy for us”

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by keeping things simple

using the tools that are right for your business with expertise and without favoritism

along with many others!

by keeping it real

shoes and your testing partner: two things that should be a great fit

we’re the types of folks who prefer talking shop over talking sales, so the co-founders answer the phones around here.

we’ll start by getting to know you on a personal level and learning your goals, then we’ll share an ROI model to determine if our services make financial sense for your business.

if we believe we can help you achieve your goals, we’ll continue the conversation. If we can’t, we’ll say so and suggest some things that can.