Revenue Friction Roadmap
See how your website's hidden friction is killing your conversion rate.
Get the exact scorecard that has helped 8 and 9-figure DTC brands improve their conversion rate:
- Know why shoppers don't choose your site over a competitor
- Know exactly where shoppers get frustrated, confused, and bail on your site
- Learn from the horse's mouth exactly what you need to do to improve your site's usability
Get the free whitepaper
Available nowThe validation and ideas we got from this thing were insane. It gave us clear direction on where to focus our efforts and the test results show we're solving the right problems!
Adam Saraceno
CMO, Peak Design
Trusted by world-class DTC brands
What's inside the whitepaper
Here's what you'll build when you download the Revenue Friction Roadmap: real scorecards, opportunity quadrants, and supporting evidence templates.
How you'll use it
Five steps you and your team will walk through with the whitepaper in hand.
Kickoff
You'll kickoff with your team to get everyone aligned on the goals and process.
Create Scorecard
You'll get to work creating your scorecard and jobs-to-be-done for the top 5 page types of your site.
Create Script
You'll generate the interview script from our template and customize it for your brand.
Interview
You'll conduct 1:1 interviews with your customers and prospects and summarize learnings and scores.
View Results
You'll review your results and prioritize the learnings and changes you need to make to your site.
Kickoff
You'll kickoff with your team to get everyone aligned on the goals and process.
Create Scorecard
You'll get to work creating your scorecard and jobs-to-be-done for the top 5 page types of your site.
Create Script
You'll generate the interview script from our template and customize it for your brand.
Interview
You'll conduct 1:1 interviews with your customers and prospects and summarize learnings and scores.
View Results
You'll review your results and prioritize the learnings and changes you need to make to your site.
Or skip the work
Rather have us run it for you?
Our team handles the entire Revenue Friction Roadmap: recruiting, interviewing, scoring, and giving you a prioritized list of fixes.
Let's TalkTalk to an ExpertThis usability scorecard was the best readout we've had from an agency partner!
Andrew Silberstein
Founder, Solawave
We've learned valuable insights about our customers and their thoughts, behaviors and motivations. Since partnering, our user experience and conversion rate have both markedly improved.
Michael Schawel
Director of eCommerce, OXO
Can you guys productize this thing? I would pay so much money for it to be able to use it again and again!
AJ Resnick
CMO, Wine Access
Why teams choose Surefoot
We've seen the cookie cutter, “do what my competitors are doing” approach fail time and time again. Surefoot Revenue Friction Roadmaps are unique to your customers and business. They reduce risk and save you time.
Done for you
Let's create your revenue friction roadmap together.
You'll receive a detailed, 25+ page insights report outlining trends, learnings and recommendations for what to improve. Regardless of the stage or size of your brand, Surefoot is here to help.
Brian Schmitt
Founder, Surefoot