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Conversion Rate Optimization
Most CRO shops run the same templated playbook on every client, applied by operators still learning the craft. We're senior practitioners who build a tailored experiment program around your business, your customers, and your data.
Talk to an ExpertConversion Rate Optimization
Most CRO shops run the same templated playbook on every client, applied by operators still learning the craft. We're senior practitioners who build a tailored experiment program around your business, your customers, and your data.
Talk to an Expert
Surefoot Delivered
Q2 CRO Roadmap Ready for Review
Checkout, PDP, and Cart Recovery
Experiments scoped and prioritized by projected impact and implementation effort.
Featured Conversion Rate Optimization Clients
Surefoot has run a testing program for window treatments retailer The Shade Store across their measure-and-quote lead-capture forms, navigation, landing pages, and swatch-ordering flow, alongside user research and digital design system work.
A sample of our work
What we believe
Surefoot was an excellent partner. They truly owned CRO and experimentation end to end, from strategy through execution, and consistently delivered thoughtful, high-quality work. I have a high bar for agencies I work with, and Surefoot met and exceeded it. I would absolutely work with them again.
For your team
Share your site and goals. We will identify your biggest conversion leaks and what we would test first, backed by 20+ years of running experiments for brands like yours.
Talk to an ExpertBrian Schmitt
Founder, Surefoot
Proof of work
Have a question about conversion rate optimization that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
A structured A/B testing program where every change to your site is treated as a hypothesis: we predict the outcome, run the test against real traffic, and ship only the variants the data actually backs. The work is iterative, not a one-time audit.
We start with a quantitative read of the funnel (where traffic enters, where it drops, what users are trying to do) and a qualitative read from heatmaps, recordings, and user interviews where they are useful. Tests get scored on probable impact, effort, and how much we learn whether they win or lose.
Each test moves through a brief, a data analysis pass, design, engineering, QA on staging, launch behind a hold-out, and a written summary of what happened. We keep multiple tests in different stages so the program is always producing.
Honestly. A loss that surfaces a clear "why" often informs more than a win that does not. We document the learning, fold it into the next round of hypotheses, and judge the program on cumulative lift over time, not on the individual test.
No. CRO works on what happens after the click. Paid, email, content, and SEO bring the traffic; CRO is how that traffic gets the chance to convert. The two compound when they are talking to each other.
