Insights
Blog
CRO strategy, A/B testing lessons, and conversion stories from the Surefoot team.
A surefoot guide to optimizing UX research
At surefoot, we believe in the power of data to guide our work. So when we say we love conducting user experience (UX) research, we ain't lyin'.
4 min read
Steering your a/b tests toward impact: customer decile analysis
We love testing a site's navigation as much as the next bunch of test-and-learners—but is that the problem your most valuable customers are facing?
3 min read
Unlocking User Insights: Crafting a Usability Scorecard to Drive A/B Testing on Your Ecommerce Website
It's easy to become desensitized to your website's pain points when you see it every day. A Usability Scorecard offers a fresh perspective.
4 min read
Turning your customers' mobile pain points into purposeful experiment design
Mobile has gone from totally overlooked to "mobile-first" everything—and now deserves a starring role in your optimization program.
1 min read
Silver Bullets: A Digital Marketer's Deadly Addiction
Using customer problems to drive strategic website updates for our clients has led to A/B test win rate increases of 30%-50%.
2 min read
How Product Recommendation Quizzes Will Save You: The Death of 3rd Party Cookies and the Rebirth of Zero-Party/First-Party Data
A hardened American bard once sang about times changing. Well, folks, we in e-commerce feel that change deep in our bones.
4 min read