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Privacy policy

surefoot group LLC

surefoot group LLC (“surefoot”) takes protecting your personal information seriously. This Privacy Policy applies to information we collect through our website, By using the surefoot website, you consent to the data practices described in this statement.We use a service called OneTrust to give you complete control over your privacy—what data we do and don’t collect and retain—at surefoot. When you first visit, you’ll see a banner that lets you opt-in or opt-out of having different types of information collected: By clicking “Cookies Settings” you can be specific about what types of information you do and don’t want us to track.

Beyond that, here is some information on the types of information we may collect and retain when you visit our shop at our website:collection of your personal information surefoot may collect and store information about you in two ways:

1) personal information you voluntarily provide to us and
2) metadata and information collected through your use of the website and our services.

In order to use certain products or services available on our website, you may be required to provide personal information to us. Some examples of when you might choose to provide personal information are:

The information we gather will vary depending on the interaction, the nature of our relationship with you, and how you access our site. The information we ask for and that may be stored includes:

We DO NOT collect or store any of the following types of sensitive data:

Metadata and automatically collected information

surefoot will collect data automatically from web browsers that are used to visit our site. Examples of this type of data collected are:

This information is used for the operation of the service, to maintain the quality of the service, and to provide general statistics regarding use of our website.

Use of cookies
surefoot may use “cookies” to help to personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

We use cookies, for example, for authentication purposes and to measure session activity on the site and determine which areas and features of the site are the most popular. Most browsers will tell you how to stop accepting new cookies, how to be notified when you receive a new cookie and how to disable existing cookies. Without cookies, however, you may not be able to take full advantage of all our site features. We also use cookies to make your subsequent visits to more efficient, easier, and to improve your experience.

We also may use “flash cookies,” also called “local shared objects.” Like other cookies, flash cookies are files stored on your computer, but flash cookies can store information that is more complex than simple text. These cookies can be helpful to us in storing your preferences regarding feature settings and personalizing your experience. In some cases, local shared objects also are used to prevent fraud. Unlike “regular” cookies, browsers generally cannot be used to manage cookie placement. To learn more about managing flash cookies, you may wish to consult Adobe’s website and change the privacy settings they make available to users who wish to manage flash cookies. Like regular cookies, flash cookies improve your experience with our site, so disabling them may limit or eliminate features we make available to you.


This website may contain links to other sites. Please be aware that we are not responsible for the content or privacy practices of such other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of any other site that collects personally identifiable information.

Use of your personal information

surefoot collects and uses the information described to operate our website and to deliver the services you have requested. We will also use information provided to us by you or collected during your use of the website to better understand our customers as a group and to improve our services. We may also use your personally identifiable information to inform you of other products or services available from us and our affiliates.

Sharing information with third parties

surefoot does not sell, rent or lease its customer lists to third parties. However, in the course of our business, and in order to serve our customers, we may share your information with third parties who perform services for us. In every case, the other business will be required to protect your information and they will not be authorized to use your information except as necessary to perform the services for surefoot and they are required to maintain the confidentiality of your information.

surefoot may be required to disclose your personal information, without notice, by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process; (b) protect and defend the rights or property of surefoot; and/or (c) act under circumstances to protect the personal safety of users of, or the public.

Security of your personal information

surefoot secures your personal information from unauthorized access, use, or disclosure. We use Secure Sockets Layer (SSL) protocol when personal information (such as a credit card number) is transmitted to other websites.we strive to take appropriate security measures to protect against unauthorized access to or alteration of your personal information. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed.

Data retention

We will retain your personal information only for as long as is necessary. We will also retain and use your personal information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies. surefoot will also retain metadata and automatically collected information for internal analysis purposes. This information is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer time periods.

Children’s privacy

surefoot does not knowingly collect personally identifiable information from children under the age of eighteen. If we are informed or otherwise become aware that we have collected information from a user under the age of eighteen, we will delete the information from our records.

GDPR – General Data Protection Regulation

surefoot supports the 8 basic rights afforded to users under the GDPR and we expect the same from our clients. surefoot does not currently engage in business with companies or citizens located in the European Union. However, if you are a resident of the European Economic Area (EEA), you have certain data protection rights. surefoot will take all reasonable steps to allow you to correct, amend, delete, or limit the use of your personal information. If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us. None of our data is used to make automated decisions and we do not transfer any data internationally.

Opt-out & unsubscribe from third party communications

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from third-party partners of surefoot by contacting us at

E-mail communications

From time to time, surefoot may contact you via email for the purpose of providing announcements, promotional offers, alerts, confirmations, surveys, and/or other general communication. In order to improve our Services, we may receive a notification when you open an email from us or click on a link in the email. If you would like to stop receiving marketing or promotional communications via email from surefoot, you may opt-out of such communications by contacting us or by updating your data privacy options here.

External data storage sites

We may store your data on servers provided by third party hosting vendors with whom we have contracted.

Changes to this statement

surefoot reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat personal information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our site, and/or by updating any privacy information on this page. Your continued use of the site and/or services available through this site after such modifications will constitute your: (a) acknowledgment of the modified Privacy Policy; and (b) agreement to abide and be bound by that Policy. Effective as of September 27, 2018.

In order to provide you with the best user experience, this website has been set to allow cookies. View our Terms of Service and Privacy Policy for more information.