Give a damn principle #8
Build a company people are proud to work with. Or for.
We're proud of what we're building and fortunate as hell to work with wildly talented people who give a damn about their work, your business and being good humans.
We don't take life too seriously.
Values are a different story.
Ethics above all else
Do meaningful work
Nurture personal growth
Create and spread joy
Communicate clearly
Live with balance
Give back
Meet (y)our team.
Sarah is a UX Researcher at surefoot. She's spent 10 years building the research discipline at startups large and small, delivering impactful research insights on everything from foundational questions that solidify strategic business decisions to quick turn usability insights that improve user experience quickly and move the needle on important KPIs. When she's not diving deep into research, you can find her enjoying the desert in Terlingua, TX, backpacking in the Pacific Northwest or enjoying her garden at home with her two dogs and two cats.
Sarah biked from Austin, TX to Anchorage, AK in 2013 to raise money for cancer research. It was the adventure of a lifetime!
Lori is a Data Analyst at surefoot. She loves digging into complex problems and geeking out about all things analytics. Prior to working at surefoot, Lori served as a Member of AmeriCorps St. Louis (and later as Director) and was a school-based social worker for 6 years. She has always been passionate about using data to gain a deeper understanding of how things work.
In her free time, Lori can be found dancing in the kitchen and chasing after her (almost) 2- and 4-year-olds.
Lori exclusively takes notes in mind-map format.
Callen is a UX/UI Designer at surefoot. He's been crafting mockups in the e-commerce space for 7+ years (even back when Adobe Fireworks was a thing). He's led full site redesigns for multi-million dollar businesses, and is an expert in combining client visions with prior industry knowledge. When he's not in Figma, you can find Callen looking for shade at the beach, enjoying a Guinness on the front porch, or walking/getting dragged by his Beagle and Corgi.
Larry the Cable Guy follows Callen on Twitter.
Priscilla is a QA Engineer at surefoot who has eagle eyes for catching bugs. Prior to that, she founded her own e-commerce business and was an analyst for two higher ed institutions.
When she's not working, you'll find Priscilla decluttering her house (KonMari method), mentoring faith in young people, and trying new restaurants with her family.
Priscilla likes to bake and eat chewy chocolate chip cookies.
Flose is the Operations Manager at surefoot and founder of Write to Heal, a business that leads writing and self-healing workshops to help healing humans process stress and trauma. Her joy comes from supporting people where they are, whether it's completing an internal team task or facilitating a belly breathing technique.
She spends her moments learning new skills through life experience and self-exploration. Flose enjoys expressive writing, sunbaths, barefoot walks, reading, kitchen improv, and sharing safe moments with those she loves.
Nobel Peace Prize Winner Malala Yousafzai read Flose's poem "March on, Sister."
Nick VanMeter is a Senior Engineer at surefoot. He has a passion for building intuitive user experiences, and has previously worked on applications for companies like Mindbody and Hewlett-Packard enterprise.
When he’s not building a better web, you will find him running laps around town (he has 6 half marathons under his belt...someday he'll train long enough to do a full marathon), playing the trumpet in the local concert band, or (most likely) watching Netflix with his dog, Luna.
Nick is an Irish citizen.
Brian’s entrepreneurial spirit and work ethic were nurtured from a young age when he began hauling hay for hire in his rural Missouri community. He ran his first A/B test in 2003 by hardcoding the randomizer into the page and sending the data to Webtrends, because GA didn’t yet exist.
As co-founder, you’ll find him doing everything from leading client strategy to connecting with partners and managing the daily operations of surefoot. He enjoys jujitsu, bottled grapes and spending time in the endless summers of West Palm Beach, Florida.
As a pre-vet major in college Brian worked a summer job in a research lab with duties (or doodies) including shoveling irradiated sheep shit. #dirtyjobs
When her career as an inventor of devices to facilitate outdoor restroom use didn’t take off, Laura pivoted to tech. She learned to code and worked at various startups in Austin as a front-end developer before conceding her skills and time were better spent in product, client and people management. Prior to co-founding surefoot, she worked at various A/B testing agencies and led optimization for Hillary Clinton’s 2016 presidential campaign.
When she hangs her co-founder hat at the end of the day, you’ll find Laura outside on a bike or with a fishing rod in her hand, trying to grow more grass and fewer weeds, traveling or sipping a cold craft brew.
Laura was featured on World’s Dumbest Inventions and mercilessly made fun of by Gilbert Gottfried (R.I.P).
Sarah is a UX Researcher at surefoot. She's spent 10 years building the research discipline at startups large and small, delivering impactful research insights on everything from foundational questions that solidify strategic business decisions to quick turn usability insights that improve user experience quickly and move the needle on important KPIs. When she's not diving deep into research, you can find her enjoying the desert in Terlingua, TX, backpacking in the Pacific Northwest or enjoying her garden at home with her two dogs and two cats.
Sarah biked from Austin, TX to Anchorage, AK in 2013 to raise money for cancer research. It was the adventure of a lifetime!
Lori is a Data Analyst at surefoot. She loves digging into complex problems and geeking out about all things analytics. Prior to working at surefoot, Lori served as a Member of AmeriCorps St. Louis (and later as Director) and was a school-based social worker for 6 years. She has always been passionate about using data to gain a deeper understanding of how things work.
In her free time, Lori can be found dancing in the kitchen and chasing after her (almost) 2- and 4-year-olds.
Lori exclusively takes notes in mind-map format.
Callen is a UX/UI Designer at surefoot. He's been crafting mockups in the e-commerce space for 7+ years (even back when Adobe Fireworks was a thing). He's led full site redesigns for multi-million dollar businesses, and is an expert in combining client visions with prior industry knowledge. When he's not in Figma, you can find Callen looking for shade at the beach, enjoying a Guinness on the front porch, or walking/getting dragged by his Beagle and Corgi.
Larry the Cable Guy follows Callen on Twitter.
Priscilla is a QA Engineer at surefoot who has eagle eyes for catching bugs. Prior to that, she founded her own e-commerce business and was an analyst for two higher ed institutions.
When she's not working, you'll find Priscilla decluttering her house (KonMari method), mentoring faith in young people, and trying new restaurants with her family.
Priscilla likes to bake and eat chewy chocolate chip cookies.
Flose is the Operations Manager at surefoot and founder of Write to Heal, a business that leads writing and self-healing workshops to help healing humans process stress and trauma. Her joy comes from supporting people where they are, whether it's completing an internal team task or facilitating a belly breathing technique.
She spends her moments learning new skills through life experience and self-exploration. Flose enjoys expressive writing, sunbaths, barefoot walks, reading, kitchen improv, and sharing safe moments with those she loves.
Nobel Peace Prize Winner Malala Yousafzai read Flose's poem "March on, Sister."
Nick VanMeter is a Senior Engineer at surefoot. He has a passion for building intuitive user experiences, and has previously worked on applications for companies like Mindbody and Hewlett-Packard enterprise.
When he’s not building a better web, you will find him running laps around town (he has 6 half marathons under his belt...someday he'll train long enough to do a full marathon), playing the trumpet in the local concert band, or (most likely) watching Netflix with his dog, Luna.
Nick is an Irish citizen.
Brian’s entrepreneurial spirit and work ethic were nurtured from a young age when he began hauling hay for hire in his rural Missouri community. He ran his first A/B test in 2003 by hardcoding the randomizer into the page and sending the data to Webtrends, because GA didn’t yet exist.
As co-founder, you’ll find him doing everything from leading client strategy to connecting with partners and managing the daily operations of surefoot. He enjoys jujitsu, bottled grapes and spending time in the endless summers of West Palm Beach, Florida.
As a pre-vet major in college Brian worked a summer job in a research lab with duties (or doodies) including shoveling irradiated sheep shit. #dirtyjobs
When her career as an inventor of devices to facilitate outdoor restroom use didn’t take off, Laura pivoted to tech. She learned to code and worked at various startups in Austin as a front-end developer before conceding her skills and time were better spent in product, client and people management. Prior to co-founding surefoot, she worked at various A/B testing agencies and led optimization for Hillary Clinton’s 2016 presidential campaign.
When she hangs her co-founder hat at the end of the day, you’ll find Laura outside on a bike or with a fishing rod in her hand, trying to grow more grass and fewer weeds, traveling or sipping a cold craft brew.
Laura was featured on World’s Dumbest Inventions and mercilessly made fun of by Gilbert Gottfried (R.I.P).
You've met us, now we'd like to meet you.
sure·foot·ed adj1. not liable to stumble, fall, or err 2. going ahead confidently in a situation that needs skill or good judgment.
