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Give a damn principle #8

Build a company people are proud to work with. Or for.

We've bootstrapped this bad boy because we want to grow surefoot on our own terms.

We're proud of what we're building and fortunate as hell to work with wildly talented people who give a damn about their work, your business and being good humans.

We don't take life too seriously.
Values are a different story.

Ethics above all else

We are committed to upholding the highest standards of honesty, fairness and integrity at all times, in all we encounter.

Do meaningful work

We partner with people and clients whose missions and products we believe in, whose values we share and who reciprocate the Golden Rule.

Nurture personal growth

We approach every day with a willingness and excitement to grow, learn and improve our knowledge, skills, character, and life experiences.

Create and spread joy

We seek, create, and engage in fun-filled activities and appreciate the humorous side of life.

Communicate clearly

We keep our word and communicate concisely and openly.

Live with balance

We’re better people, partners and problem-solvers when we’re mentally, physically and emotionally healthy. We balance work with adventure, activity, play and travel.

Give back

We believe in giving back in meaningful ways and leaving our world a better place for future generations. We do our (small) part as a 1% for the Planet member.
1 percent for the planet member badge

Meet (y)our team.

Strategic, nimble, “toilet paper over” personalities who work hard and have fun.

Sarah is a UX Researcher at surefoot. She's spent 10 years building the research discipline at startups large and small, delivering impactful research insights on everything from foundational questions that solidify strategic business decisions to quick turn usability insights that improve user experience quickly and move the needle on important KPIs. When she's not diving deep into research, you can find her enjoying the desert in Terlingua, TX, backpacking in the Pacific Northwest or enjoying her garden at home with her two dogs and two cats. 

Fun fact

Sarah biked from Austin, TX to Anchorage, AK in 2013 to raise money for cancer research. It was the adventure of a lifetime!

sarah bowlin
Sarah
Bowlin
UX Researcher
View Bio

Lori is a Data Analyst at surefoot. She loves digging into complex problems and geeking out about all things analytics. Prior to working at surefoot, Lori served as a Member of AmeriCorps St. Louis (and later as Director) and was a school-based social worker for 6 years. She has always been passionate about using data to gain a deeper understanding of how things work.

In her free time, Lori can be found dancing in the kitchen and chasing after her (almost) 2- and 4-year-olds.

Fun fact

Lori exclusively takes notes in mind-map format.

lori brok
Lori
Brok
Data Analyst
View Bio

Callen is a Senior UX/UI Designer at surefoot. He's been crafting mockups in the e-commerce space for 9+ years (even back when Adobe Fireworks was a thing). He's led full site redesigns for multi-million dollar businesses, and is an expert in combining client visions with prior industry knowledge. When he's not in Figma, you can find Callen looking for shade at the beach, enjoying a Guinness on the front porch, or walking/getting dragged by his Beagle and Corgi.

Fun fact

Larry the Cable Guy follows Callen on Twitter.

Callen Hedglen
Callen
Hedglen
Senior UI/UX Designer
View Bio

Nick VanMeter is a Senior Engineer at surefoot. He has a passion for building intuitive user experiences, and has previously worked on applications for companies like Mindbody and Hewlett-Packard enterprise.

When he’s not building a better web, you will find him running laps around town (he has 6 half marathons under his belt...someday he'll train long enough to do a full marathon), playing the trumpet in the local concert band, or (most likely) watching Netflix with his dog, Luna.

Fun fact

Nick is an Irish citizen.

nick vanmeter
Nick
Vanmeter
Senior Engineer
View Bio

Brian’s entrepreneurial spirit and work ethic were nurtured from a young age when he began hauling hay for hire in his rural Missouri community. He ran his first A/B test in 2003 by hardcoding the randomizer into the page and sending the data to Webtrends, because GA didn’t yet exist.

As co-founder, you’ll find him doing everything from leading client strategy to connecting with partners and managing the daily operations of surefoot. He enjoys jujitsu, bottled grapes and spending time in the endless summers of West Palm Beach, Florida.

Fun fact

As a pre-vet major in college Brian worked a summer job in a research lab with duties (or doodies) including shoveling irradiated sheep shit. #dirtyjobs

Brian Schmitt headshot
Brian Schmitt
CEO & Co-founder
View Bio

When her career as an inventor of devices to facilitate outdoor restroom use didn’t take off, Laura pivoted to tech. She learned to code and worked at various startups in Austin as a front-end developer before conceding her skills and time were better spent in product, client and people management. Prior to co-founding surefoot, she worked at various A/B testing agencies and led optimization for Hillary Clinton’s 2016 presidential campaign.

When she hangs her co-founder hat at the end of the day, you’ll find Laura outside on a bike or with a fishing rod in her hand, trying to grow more grass and fewer weeds, traveling or sipping a cold craft brew.

Fun fact

Laura was featured on World’s Dumbest Inventions and mercilessly made fun of by Gilbert Gottfried (R.I.P).

Laura Stude headshot
Laura Stude
Co-founder
View Bio

Sarah is a UX Researcher at surefoot. She's spent 10 years building the research discipline at startups large and small, delivering impactful research insights on everything from foundational questions that solidify strategic business decisions to quick turn usability insights that improve user experience quickly and move the needle on important KPIs. When she's not diving deep into research, you can find her enjoying the desert in Terlingua, TX, backpacking in the Pacific Northwest or enjoying her garden at home with her two dogs and two cats. 

Fun fact

Sarah biked from Austin, TX to Anchorage, AK in 2013 to raise money for cancer research. It was the adventure of a lifetime!

sarah bowlin
Sarah
Bowlin
UX Researcher
View Bio

Lori is a Data Analyst at surefoot. She loves digging into complex problems and geeking out about all things analytics. Prior to working at surefoot, Lori served as a Member of AmeriCorps St. Louis (and later as Director) and was a school-based social worker for 6 years. She has always been passionate about using data to gain a deeper understanding of how things work.

In her free time, Lori can be found dancing in the kitchen and chasing after her (almost) 2- and 4-year-olds.

Fun fact

Lori exclusively takes notes in mind-map format.

lori brok
Lori
Brok
Data Analyst
View Bio

Callen is a Senior UX/UI Designer at surefoot. He's been crafting mockups in the e-commerce space for 9+ years (even back when Adobe Fireworks was a thing). He's led full site redesigns for multi-million dollar businesses, and is an expert in combining client visions with prior industry knowledge. When he's not in Figma, you can find Callen looking for shade at the beach, enjoying a Guinness on the front porch, or walking/getting dragged by his Beagle and Corgi.

Fun fact

Larry the Cable Guy follows Callen on Twitter.

Callen Hedglen
Callen
Hedglen
Senior UI/UX Designer
View Bio

Nick VanMeter is a Senior Engineer at surefoot. He has a passion for building intuitive user experiences, and has previously worked on applications for companies like Mindbody and Hewlett-Packard enterprise.

When he’s not building a better web, you will find him running laps around town (he has 6 half marathons under his belt...someday he'll train long enough to do a full marathon), playing the trumpet in the local concert band, or (most likely) watching Netflix with his dog, Luna.

Fun fact

Nick is an Irish citizen.

nick vanmeter
Nick
Vanmeter
Senior Engineer
View Bio

Brian’s entrepreneurial spirit and work ethic were nurtured from a young age when he began hauling hay for hire in his rural Missouri community. He ran his first A/B test in 2003 by hardcoding the randomizer into the page and sending the data to Webtrends, because GA didn’t yet exist.

As co-founder, you’ll find him doing everything from leading client strategy to connecting with partners and managing the daily operations of surefoot. He enjoys jujitsu, bottled grapes and spending time in the endless summers of West Palm Beach, Florida.

Fun fact

As a pre-vet major in college Brian worked a summer job in a research lab with duties (or doodies) including shoveling irradiated sheep shit. #dirtyjobs

Brian Schmitt headshot
Brian Schmitt
CEO & Co-founder
View Bio

When her career as an inventor of devices to facilitate outdoor restroom use didn’t take off, Laura pivoted to tech. She learned to code and worked at various startups in Austin as a front-end developer before conceding her skills and time were better spent in product, client and people management. Prior to co-founding surefoot, she worked at various A/B testing agencies and led optimization for Hillary Clinton’s 2016 presidential campaign.

When she hangs her co-founder hat at the end of the day, you’ll find Laura outside on a bike or with a fishing rod in her hand, trying to grow more grass and fewer weeds, traveling or sipping a cold craft brew.

Fun fact

Laura was featured on World’s Dumbest Inventions and mercilessly made fun of by Gilbert Gottfried (R.I.P).

Laura Stude headshot
Laura Stude
Co-founder
View Bio

You've met us, now we'd like to meet you.

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