Sarah is a UX Researcher at Surefoot. She's spent 10 years building the research discipline at startups large and small, delivering impactful research insights on everything from foundational questions that solidify strategic business decisions to usability insights that quickly improve user experience and move the needle on important KPIs.

When she's not diving deep into research, you can find her enjoying the desert in Terlingua, TX, backpacking in the Pacific Northwest, or enjoying her garden at home with her two dogs and two cats. 

Lori is a Strategic Director at Surefoot. She loves digging into complex problems and geeking out about all things analytics. Lori was a Senior Data Analyst at Surefoot from 2019 to 2025. Prior to working at Surefoot, Lori served as Director of AmeriCorps St. Louis. She has always been passionate about using data to gain a deeper understanding of how things work.

In her free time, Lori can be found hanging out with her family, reading for book club, or teaching gymnastics at the Y.

Grant is a Data Specialist at Surefoo. His studies in statistics and economics fuel his passion for problem-solving and data analysis. He finds fulfillment and takes pride in stretching his mind to craft creative solutions for clients.

Outside of work you can find him grinding coffee beans at home, or playing basketball wherever there is a hoop.

Andrea is a UX/UI Designer at Surefoot, with a design journey spanning more than half her life. Grateful for the opportunity to collaborate with remarkable brands and equally passionate professionals, she thrives on the challenge to create exceptional user experiences.

When not standing at her desk, she is likely outside in the woods, hiking, snowboarding, walking her dog and hanging out with her family.

Michael Angelo Go is a Senior Engineer at Surefoot with over eight years of professional development experience. As a Full-Stack Developer, he has contributed to every layer of the software stack, from front-end interfaces to back-end systems. He also has extensive experience building A/B testing and personalization experiments, as previously working for Optimizely.

When he's not working, he enjoys watching the Greatest of All Time Lebron James and the NBA. He also enjoys playing League of Legends and has been so for more than a decade (though he's still not good at it).

Callen is a Senior UX/UI Designer at Surefoot. He's been crafting mockups in the e-commerce space for 10+ years (even back when Adobe Fireworks was a thing). He's led full site redesigns for multi-million dollar businesses, and is an expert in combining client visions with prior industry knowledge.

When he's not in Figma, you can find Callen looking for shade at the beach, enjoying a Spindrift on the balcony, or walking/getting dragged by his Beagle and Corgi.

Charlie is a UX/UI Designer at Surefoot. He’s been in the design space for eight years is a problem-solver with a knack for turning complex workflows into simple, beautiful experiences.

When he’s not in Figma, you can find Charlie spending time with his family, playing video games, or coaching high school baseball.

Noman is a Shopify Developer at Surefoot with over 7 years of experience building, customizing, and optimizing Shopify stores for a wide range of brands. He's passionate about crafting seamless eCommerce experiences, whether it's through clean front-end builds, custom themes, or extending Shopify's capabilities with tailored apps and integrations. When he's not deep in Liquid code or solving Shopify puzzles, you can find Noman watching or playing cricket, or teaming up with friends for a late-night gaming session.

Charms is a QA Specialist at Surefoot with 10 years of experience ensuring high-quality standards for software applications across multiple platforms. She specializes in functional, split, performance, and usability testing in various development environments. Passionate about understanding the intricacies of software systems, she's adept at using a variety of testing tools, methodologies, and strategies to ensure product reliability and an optimal user experience.

When she's not breaking software, you can find her cruising on her motorcycle, wandering beaches, or playing video games with her friends.

Sam is a marketing professional based in Vancouver with close to nine years of experience supporting client accounts and creative campaigns for a range of brands. He has contributed to projects in branding, web design, paid media, and analytics, helping teams stay aligned and deliver meaningful outcomes.

He’s familiar with platforms like Shopify, WordPress, and Webflow, and has experience in SEO, design, and project management across industries including consumer goods, food and beverage, automotive, e-commerce, technology, and lifestyle.

Sam values clear communication, collaboration, and consistency in his work, and takes a practical, team-oriented approach to managing client relationships.

With a strong background as an Executive Assistant, she is the HR Manager at Surefoot, where she combines her organizational skills with a passion for people. Whether planning team-building activities or guiding employees through their benefits, she is dedicated to supporting and empowering the team.

Outside of work, you’ll find her exploring the ocean—whether it’s free-diving, fishing, or crafting jewelry from the shells she collects.

Nick VanMeter is a Senior Engineer at Surefoot. He has a passion for building intuitive user experiences, and has previously worked on applications for companies like Mindbody and Hewlett-Packard enterprise.

When he’s not building a better web, you will find him running laps around town (he has 6 half marathons under his belt...someday he'll train long enough to do a full marathon), playing the trumpet in the local concert band, or (most likely) watching Netflix with his dog, Luna.