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Lead Generation
Most lead gen programs chase numbers. We design and test funnels that attract the right prospects, then convert them with the same experimental rigor we bring to every engagement.
Talk to an ExpertLead Generation
Most lead gen programs chase numbers. We design and test funnels that attract the right prospects, then convert them with the same experimental rigor we bring to every engagement.
Talk to an Expert
New Lead via Surefoot
Morgan S. Submitted a Consultation Request
Ready to Convert
Came in through the Surefoot-optimized intake flow. Lead quality from this form has consistently outperformed every other channel.
Featured Lead Generation Clients
Surefoot has run a testing program for window treatments retailer The Shade Store across their measure-and-quote lead-capture forms, navigation, landing pages, and swatch-ordering flow, alongside user research and digital design system work.
A sample of our work
Most CRO agencies are built for ecommerce and treat lead-gen as a special case. We've been running lead-gen CRO programs alongside ecommerce work for as long as we've been running tests, so the team is fluent in calculators, configurators, multi-step funnels, and CRM-side attribution. The testing logic carries over. The surfaces and signals are different, and we already know that.
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Proof of work
Tools in the stack
Have a question about lead generation that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
E-commerce is session-to-sale. Lead generation is user-to-form, often across multiple sessions and devices. We instrument form completions, calculator and configurator interactions, and step-by-step funnel drop-off rather than cart events, and we judge winners on qualified leads, not clicks.
The high-leverage surfaces are usually the lead form itself, the sample or demo request flow, calculators and configurators, gated-content landing pages, and the category and education pages where a considered purchase actually gets decided.
We work with your team to pick a lead-quality proxy that holds up: completed form submissions, MQL-graded leads in the CRM, calculator completions, sample orders. When the CRM is not reachable from the testing tool, we set up server-side or downstream attribution so a winning variant is judged on the lead, not the page event.
Yes. The testing program sits between paid acquisition and the CRM. We share landing-page learnings with paid, and we use CRM-side data to inform what to test next on-site.
Yes, and it is where we lean hardest on user research. You cannot wait for closed-won data on every test, so we pair on-site behavior with qualitative research and CRM signal to keep the program moving while the pipeline catches up.
