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Dynamic Yield gives you the infrastructure to personalize at scale. Surefoot helps you decide what to personalize and prove it is working.
Dynamic Yield gives you the infrastructure to personalize at scale. Surefoot helps you decide what to personalize and prove it is working.
Surefoot Delivered
Personalization Campaign Live
First-time visitor segment
+11.4% conversion among new users in the first 30 days of the personalized hero variant.
About Dynamic Yield
Dynamic Yield is an enterprise personalization platform owned by Mastercard. It supports A/B testing, audience segmentation, product recommendations, and on-site personalization, with deep integrations into commerce platforms and customer data tools.
We use Dynamic Yield to push past single-page tests and into segmented experiences across the funnel. It is the right tool when the program is mature enough to act on customer signals, not just measure them.
Dynamic Yield is where we go when a brand's data is mature enough to act on, not just measure. The cross-channel decisioning, segmentation, and experience waterfall make it my favorite tool for advanced testing and personalization..
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Proof of work
Related integrations
Have a question about Dynamic Yield that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
