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BigQuery gives you a scalable warehouse for experiment data, user behavior, and revenue signals. Surefoot uses it to run deeper analysis than any out-of-the-box testing dashboard — so your decisions are backed by clean, complete data.
BigQuery gives you a scalable warehouse for experiment data, user behavior, and revenue signals. Surefoot uses it to run deeper analysis than any out-of-the-box testing dashboard — so your decisions are backed by clean, complete data.
Surefoot Delivered
Cohort Analysis Ready
Repeat purchase by acquisition channel
Joined GA4 event data to order history across 12 months, isolating the cohorts driving real LTV.
About BigQuery
BigQuery is Google's serverless data warehouse. It is the natural home for raw GA4 event exports, Shopify order data, and anything else a brand wants to query without managing infrastructure. SQL access plus tight integration with Looker Studio makes it the data layer most modern stacks default to.
We lean on BigQuery when the testing question requires more than a single tool's UI can answer: stitching session data to orders, segmenting by lifetime value, or modeling cohort behavior. It is how we turn a question into a number we trust.
We use BigQuery to analyze our test results. This allows us to dig deep into custom metrics as needed and avoid sampling.
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Related integrations
Have a question about BigQuery that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
