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Personalization
Effective personalization takes data maturity and strategy, not just another tool. We help you crawl, walk, then run with targeted experiences that measurably lift revenue.
Talk to an ExpertPersonalization
Effective personalization takes data maturity and strategy, not just another tool. We help you crawl, walk, then run with targeted experiences that measurably lift revenue.
Talk to an Expert
Surefoot Delivered
Personalization Test Results In
Teacher Wishlist Upsell
Showing personalized book picks from each teacher wishlist outperformed the generic recommendation. Ready to roll out to all users.
Featured Personalization Clients
Surefoot partners with insulated-drinkware brand Hydro Flask on UX research, navigation and product page design, customizer flow refinements for engraving and color personalization, and homepage promotion design. Finished work is handed off to Hydro Flask's internal team for implementation.
A sample of our work
You guys truly give a f*ck about us. You're immersed in our business and are a real extension of our team. For example, when our CEO and I were talking about how to revolutionize the business by bringing the in-store experience online, the first call I made was to Brian. How often do you get direct access to the co-founder of your agency?!
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Proof of work
Tools in the stack
Have a question about personalization that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
Showing different users different versions of a page based on something we know about them: where they came from, what they have done on-site, what they have bought, what segment a CDP or CRM has them in. The point is relevance, not novelty.
We start where the segments are large enough and the differences are real: returning vs. new, paid vs. organic, members vs. guests, region-based shipping or pricing. Tiny segments get personalization last, not first.
A test tries to find the answer for everyone. A personalization treats a finding as different for different segments. The hand-off from "tested and won" to "personalized in production" is a real workflow we run on every engagement.
We work inside whatever consent framework you have set up. If a user has not consented to behavioral data collection, they get the default experience. The program does not have to choose between personalization and a clean consent posture.
