Loading…
Product Discovery Quizzes
When your catalog runs deep or your customer is undecided, a well-built quiz routes them to the products they're most likely to buy. We design, build, and test quizzes that lift AOV and conversion together.
Talk to an ExpertProduct Discovery Quizzes
When your catalog runs deep or your customer is undecided, a well-built quiz routes them to the products they're most likely to buy. We design, build, and test quizzes that lift AOV and conversion together.
Talk to an Expert
Surefoot Delivered
Bag Finder Quiz Ready to Launch
Bag Finder Quiz
Quiz logic mapped, designed, built, and QA'd. Covers commute style, laptop size, camera carry, and daily use. Ready to go live.
Featured Product Discovery Quizzes Clients
Surefoot partners with camera-gear brand Peak Design on conversion testing and UX design across PDPs, homepage, category, cart, and checkout, plus product discovery quizzes for mobile cases and bag selection, Shopify development support, user research, and analytics work in GA4 and BigQuery.
A sample of our work
Most quiz providers are incentivized to ship the quiz no matter what. We're incentivized to ship the version of your site that converts best, which sometimes means a leaner catalog page instead. We'll test the quiz against not having it. When the quiz is the answer, we build it. When it's not, you don't pay for it twice.
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Proof of work
Tools in the stack
Have a question about product discovery quizzes that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
A short, branching set of questions that points a visitor at the right product without making them read your full catalog. It works best when the catalog is wide, the choice is high-stakes, or buyers are new to the category.
When the catalog is genuinely confusing and the brand has earned the visitor's patience for a few questions. When neither is true, a quiz can hurt conversion. We pressure-test the assumption with a small test before designing the full experience.
Filters require shopper expertise. Recommendations require behavioral data that new visitors do not have. A quiz uses the visitor's own answers in the moment, which is the only signal a first-time visitor reliably provides.
Questions and answer set first, then logic and recommendation rules, then design, then engineering. We test the live quiz against the no-quiz experience, against simpler variants, and against the catalog page it replaced. The version we ship is the one the data backs.
