Optimizely is built for rigorous A/B testing. We bring the strategy, hypothesis design, and statistical rigor to make your program run faster and hit harder.
Optimizely is built for rigorous A/B testing. We bring the strategy, hypothesis design, and statistical rigor to make your program run faster and hit harder.
Surefoot Delivered
Server-Side Test Win
Pricing page logic test
+9.7% paid signups from the server-side variant, stat. sig. at 95% across 28 days.
About Optimizely
Optimizely is one of the original enterprise experimentation platforms. It supports web, feature, and server-side experiments, with a strong stats engine, mature SDKs, and integrations across the analytics and CDP space.
For engineering-heavy programs, Optimizely is the tool of choice when experiments need to run server-side, span product surfaces, and feed into the same data warehouse as the rest of the business. The platform earns its keep when the testing program is part of how the company ships product.
Optimizely is what we pull off the shelf when experiments need to live inside the application, not on top of it. Server-side testing changes what's possible, and the SDKs and stats engine are mature enough to run it without breaking production.

For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Related integrations
Have a question about Optimizely that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!