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Adobe Target is enterprise-grade personalization and testing. Surefoot helps you cut through the complexity — building a testing roadmap that gets real results from your investment.
Adobe Target is enterprise-grade personalization and testing. Surefoot helps you cut through the complexity — building a testing roadmap that gets real results from your investment.
Surefoot Delivered
Personalization Test Win
Returning visitor homepage variant
+9.2% engagement for the returning audience segment, stat. sig. at 95% across 18 days.
About Adobe Target
Adobe Target is Adobe's experimentation and personalization engine, part of the broader Experience Cloud. It supports A/B testing, multivariate testing, and rule-based or AI-driven personalization, with deep ties to Adobe Analytics and Adobe Audience Manager for segmentation.
We support teams running on Adobe Target when it is already the standard inside a larger Adobe footprint. The integration story with Analytics and CDP makes it a natural fit for brands committed to that ecosystem, even when other tools might be simpler for a smaller program.
Adobe Target earns its place when the rest of the Adobe stack is already doing the heavy lifting. Inside that ecosystem, the audience definitions and experiment data flow into Analytics with a depth most standalone tools struggle to match.
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Related integrations
Have a question about Adobe Target that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
