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Preezie uses AI to guide shoppers through product discovery — personalized recommendations, size and fit guidance, and direct add-to-cart. Surefoot runs controlled experiments on Preezie placements and flows to quantify exactly how much assisted selling moves your conversion rate.
Preezie uses AI to guide shoppers through product discovery — personalized recommendations, size and fit guidance, and direct add-to-cart. Surefoot runs controlled experiments on Preezie placements and flows to quantify exactly how much assisted selling moves your conversion rate.
Surefoot Delivered
Product Finder Live
Guided product finder rollout
+15.6% conversion among shoppers who completed the finder, with category-level attribution.
About Preezie
Preezie is a guided selling and AI shopping assistant platform. It runs product finders, recommendation flows, and conversational search, helping shoppers narrow a wide catalog down to the right purchase.
Preezie is the layer that turns a deep catalog into a guided journey. We pair it with on-site testing to validate where it earns its keep: which categories benefit most, and which surfaces should send shoppers into a flow versus straight to PDP.
Preezie is the layer that turns a deep catalog into a guided journey. We bring it in when the question on the page is 'which one' more than 'whether to buy,' and the lift shows up in the categories where shoppers were already getting lost.
For your team
Share your site and goals. Our founder runs every first call and will tell you whether a testing program is the right fit for your traffic. Backed by 20+ years of running experiments for brands like yours.
Talk to an Expert
Brian Schmitt
Founder, Surefoot
Proof of work
Related integrations
Have a question about Preezie that wasn't covered? Our founder runs every first call, so you'll get straight answers from someone who's actually run this before.
Never any obligations, happy to help!
