Heatmap attaches revenue to every element on the page. Clicks, scrolls, and interactions are weighted by what they earn, not just how often they happen. The view is built for DTC stores where the question is always "did this make us money."

We use Heatmap when the team needs to see which page elements are doing real revenue work versus which ones just collect attention. It is a fast way to prioritize what to test next based on what already drives orders.