2018 reflection and 2019 direction

Well folks, 2018 is in the rearview mirror and we here at surefoot are fresh off the holidays with new resolutions and larger-waisted pants. As we usher in a new year for surefoot, we thought we’d start a little tradition and share a few 2018 successes, as well as some of our more actionable learnings. […]

case study: how Peak Design boosted online revenue, rev per visitor and widened the purchase funnel through a/b testing

Like many other wise, perfectly bearded marketers, Adam Saraceno knew a/b testing and personalization were critical pieces of a successful e-commerce toolkit. But starting out, he didn’t have the resources or time to think about them. “We’re entirely crowdfunded through Kickstarter,” said Adam, chief marketing officer of Peak Design. “Because we don’t take outside investment, […]

Uncovering a/b test ideas in your existing data: screen recording tools

Now that you’re regularly reading through your customer service and sales transcripts (because you are, right?) you’ve likely stumbled upon key insights – like how 22% of your customers write your customer service team to ask how to check the shipping status of their orders. Oof. Insights like these can be head-scratchers. Don’t they know […]

Uncovering a/b test ideas in your existing data: customer transcripts

If you’re overwhelmed by articles, meetups and peers telling you a/b testing is critical but you’re unsure where to start, we have good news! Chances are you already have much of the data you need to start running quality a/b tests quickly. In part 1 of this 3-part series on uncovering test ideas in your […]

Full-Service Optimization

just like teenagers, we go through phases (but we guarantee ours are more fun) step 1: strategic discovery If you’re like most working adults in the 21st century, you have a boatload of data feeding into various tools and dashboards and you’re just a tad bit overwhelmed by the thought of analyzing it all. […]

Could this be the reason your conversion optimization efforts are falling flat?

“Most of the a/b tests we run are inconclusive” “We ran a few tests and none were winners” “A/B testing isn’t an effective growth strategy for us” “A test shows x% lift, but then we push the change live and don’t see REAL lift” If you’ve found yourself saying or thinking any of the […]

Why we founded surefoot

A few months ago, we started a company. Fast forward a few months later and we have a blog! If the excitement keeps up at this pace, we’re going to open our front doors in January and the Prize Patrol will be standing in front of us with one of those giant checks, a basket […]