the age of ad-pocalypse

Facebook CAPI, Server-side GTM, and how the 20’s are the 00’s all over again It’s hard not to notice the feud brewing between our friends at Facebook and Apple. One side keeps talking about small businesses not being able to reach their customers, and the other about people not having privacy online anymore. So what […]
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Steering your a/b tests toward impact: customer decile analysis

We love testing a site’s navigation as much as the next bunch of test-and-learners—but is that the problem your most valuable customers are facing? Are we running tests that actually make a difference in the customer lifecycle, or simply eking out wins on the margins? There’s a great method for answering these questions, and it’s […]
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2018 reflection and 2019 direction

Well folks, 2018 is in the rearview mirror and we here at surefoot are fresh off the holidays with new resolutions and larger-waisted pants. As we usher in a new year for surefoot, we thought we’d start a little tradition and share a few 2018 successes, as well as some of our more actionable learnings. […]
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Case study: how Peak Design boosted online revenue, rev per visitor and widened the purchase funnel through a/b testing

Like many other wise, perfectly bearded marketers, Adam Saraceno knew a/b testing and personalization were critical pieces of a successful e-commerce toolkit.  But starting out, he didn’t have the resources or time to think about them. “We’re entirely crowdfunded through Kickstarter,” said Adam, chief marketing officer of Peak Design.  “Because we don’t take outside investment, […]
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Uncovering a/b test ideas in your existing data: screen recording tools

Now that you’re regularly reading through your customer service and sales transcripts (because you are, right?) you’ve likely stumbled upon key insights – like how 22% of your customers write your customer service team to ask how to check the shipping status of their orders. Oof. Insights like these can be head-scratchers. Don’t they know […]
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Uncovering a/b test ideas in your existing data: customer transcripts

If you’re overwhelmed by articles, meetups and peers telling you a/b testing is critical but you’re unsure where to start, we have good news! Chances are you already have much of the data you need to start running quality a/b tests quickly. In part 1 of this 3-part series on uncovering test ideas in your […]
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