the age of ad-pocalypse

Facebook CAPI, Server-side GTM, and how the 20’s are the 00’s all over again It’s hard not to notice the feud brewing between our friends at Facebook and Apple. One side keeps talking about small businesses not being able to reach their customers, and the other about people not having privacy online anymore. So what […]

Steering your a/b tests toward impact: customer decile analysis

We love testing a site’s navigation as much as the next bunch of test-and-learners—but is that the problem your most valuable customers are facing? Are we running tests that actually make a difference in the customer lifecycle, or simply eking out wins on the margins? There’s a great method for answering these questions, and it’s […]

We’re expanding our swimlane to paid media!

We are excited to announce we’re bringing our CRO process, strategy and rigor to paid media. And in case you’re wondering, yes it involves Airtable, personas, awareness states, a/b testing and other fun goodies typical of surefoot. A key reason for this expansion is that we’ve watched many clients and friends struggle with paid media […]

Use this simple tactic to get employees at every level to buy-in to a testing program

“How do I get buy-in for an experimentation program within my organization?”, a woman asked our panel of experimentation leaders. She was the first to ask us this question that evening, but it certainly wasn’t the first time I’ve heard it. In fact, this question has been asked repeatedly throughout the seven-plus years I’ve been […]

Case study: the mobile cart design that resulted in a significant increase in mobile revenue for SMITH

surefoot helped SMITH design and implement a mobile-specific A/B test on their home-grown CMS that led to an 8% lift in visits to checkout and a 3.4% lift in transactions.

Case study: how BioLite reduced visitor drop-off in Shopify checkout and increased transactions 18%

surefoot helped BioLite design and implement an A/B test on Shopify checkout that led to a 14% reduction in customer drop-off from step 1 to step 2 of checkout, while also significantly increasing transactions and email capture.

2018 reflection and 2019 direction

Well folks, 2018 is in the rearview mirror and we here at surefoot are fresh off the holidays with new resolutions and larger-waisted pants. As we usher in a new year for surefoot, we thought we’d start a little tradition and share a few 2018 successes, as well as some of our more actionable learnings. […]

Turning your customers’ mobile pain points into purposeful experiment design

It’s time for mobile to play a more prominent, if not a starring role, in your optimization and personalization program.

Case study: how Peak Design boosted online revenue, rev per visitor and widened the purchase funnel through a/b testing

Like many other wise, perfectly bearded marketers, Adam Saraceno knew a/b testing and personalization were critical pieces of a successful e-commerce toolkit. But starting out, he didn’t have the resources or time to think about them. “We’re entirely crowdfunded through Kickstarter,” said Adam, chief marketing officer of Peak Design. “Because we don’t take outside investment, […]

Uncovering a/b test ideas in your existing data: screen recording tools

Now that you’re regularly reading through your customer service and sales transcripts (because you are, right?) you’ve likely stumbled upon key insights – like how 22% of your customers write your customer service team to ask how to check the shipping status of their orders. Oof. Insights like these can be head-scratchers. Don’t they know […]

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