How surefoot helped
Peak had conducted some preliminary analysis and laid out shipping costs by country and order size. They knew they were losing money, but weren't sure where to start to most quickly recoup it.
We reviewed Peak’s shipping data and conducted further analysis to determine where the most money was being lost. By joining their dataset with order data, we determined an optimal shipping threshold and fee for customers who didn't meet the threshold.
We designed and developed the shipping updates in Peak's A/B testing tool and coordinated the necessary updates on their Shopify backend. We then launched the experience to 100% of US-based traffic for 2 weeks when no promotions, ad buy anomalies or other events were occurring (a pre-post test).
Analysis revealed implementing a shipping threshold led to triple-digit revenue gains and triple-digit savings in annual shipping costs!