LovelySkin redesigns and sees AOV and conversion lifts.
LovelySkin had a team of in-house designers to overhaul their outdated user interface and experience, but no resources to help validate the designs, settle internal debates and understand how the changes would resonate with actual customers.
They wanted to move quickly on the site redesign and relaunch while also using data to reduce their risk of negatively impacting key business metrics.
“Heading into a site redesign with major functionality changes and UI updates was an overwhelming project. Our partnership with surefoot allowed us to test our way into those updates, leaving us feeling confident that every move we made was the right one for our users. The results speak for themselves: increases in AOV & conversion rate - all while improving our website’s look, feel and usability. A massive win for LovelySkin!”
Director of Marketing
“Being able to test our way into our website redesign with surefoot was a huge help to our team. We launched a new website, with new functionality and an updated brand design direction with reduced risk to our main KPIs. The confidence that comes from being able to test and make data-driven decisions has been a game-changer for our team.”
Director of E-commerce
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sure·foot·edadj. 1. not liable to stumble, fall, or err 2. going ahead confidently in a situation that needs skill or good judgment.