we give a damn about limiting our company's size.

If you believe big means better, we've got a lot of competitors we'd be happy to refer you to (seriously, they're smart people). But also, you can stop reading now, because that isn't us.

We curate our client roster and are intentional about our growth because we want our relationships with clients to be so personalized, they feel they can walk into our homes, open the fridge and grab a beer.

That type of relationship requires a great deal of respect and trust (mostly because we have really good beer in the fridge).

(y)our team

Strategic, nimble, “toilet paper over” personalities who work hard and have fun.

chris seidholz


A Nebraska Cornhusker in every way, Chris spent the first half of his life trying to be America's next great tuba player, and the second doing the opposite as a ski bum in Lake Tahoe. When he realized living in a van really isn't that fun, he switched gears to dev and hasn't looked back.

He's happiest on a bicycle, and second happiest solving complex problems and spinning order from chaos. At surefoot, Chris dabbles in all things Engineering, from writing a/b tests to debugging GA events to bootstrapping new client tooling. He hopes to spend the remaining halves of his life experiencing the world and improving his math skills.

fun fact

Rode his bike from San Francisco to Maine because he was bored, and navigated by searching Google Maps for McDonald's in a northeasterly direction.

danielle maddox


Danielle is a front-end engineer who loves being involved in every piece of creation: seeing an idea through to celebrating its use. This love grew as a result of working in customer success, operations, product management and ultimately, developing code. She has learned how every aspect of creation impacts the eventual success of an idea.

In a similar vein, she aspires to grow her own food, cook it, and then share it with others at open weekend brunches and dinner parties. In the end, for Danielle, it all comes down to being a part of creating something that people will appreciate and enjoy.

fun fact

Watched "Empire Records" every. single. day. for an entire summer. The obsession has passed, but she often still wonders, "who knows where thoughts come from?"

lisa pepin

ux/ui designer

Lisa is a UX/UI designer at surefoot who creates data-driven, intuitive, and conversion-centric user experiences. She's helped 20+ companies sell more products, from delicious bacteria and hand-sewn denim to the bidet seat from the future and the world's best socks.

When she's not shopping online (it's research!), she loves cooking, doing yoga, baking, and hiking.

fun fact

Lisa taught high school English to teens from 9 countries at a Turkish school in Hanoi, Vietnam for a year and a half.

nick vanmeter


Nick VanMeter is a front-end engineer at surefoot. He has a passion for building intuitive user experiences, and has previously worked on applications for companies like Mindbody and Hewlett-Packard enterprise.

When he’s not building a better web, you will find him running laps around town (he has 6 half marathons under his belt...someday he'll train long enough to do a full marathon), playing the trumpet in the local concert band, or (most likely) watching Netflix with his wife and dog.

fun fact

Nick is an Irish citizen.

brian schmitt


Brian’s entrepreneurial spirit and work ethic were nurtured from a young age when he began hauling hay for hire in his rural Missouri community. He ran his first A/B test in 2003 by hardcoding the randomizer into the page and sending the data to Webtrends, because GA didn’t yet exist.

As co-founder, you’ll find him doing everything from leading client strategy to connecting with partners and managing the daily operations of surefoot. He enjoys jujitsu, bottled grapes and spending time with his family in the endless summers of West Palm Beach, Florida.

fun fact

As a pre-vet major in college Brian worked a summer job in a research lab with duties (or doodies) including shoveling irradiated sheep shit. #dirtyjobs

laura stude


When her career as an inventor of devices to facilitate outdoor restroom use didn’t take off, Laura pivoted to tech. She learned to code and worked at various startups in Austin as a front-end developer before conceding her skills and time were better spent in product, client and people management. Prior to co-founding surefoot, she worked at various a/b testing agencies and led optimization at Hillary Clinton’s campaign.

When she hangs her co-founder hat at the end of the day, you’ll find Laura outside on her mountain bike, solving problems at the bouldering gym, traveling or sipping a cold craft brew.

fun fact

Laura was featured on World’s Dumbest Inventions and mercilessly made fun of by Gilbert Gottfried (yes, Iago).

we give a damn about doing what's right.

Life shouldn't be taken too seriously. Values should.

ethics above all else – we are committed to upholding the highest standards of honesty, fairness and integrity at all times, in all we encounter.

do meaningful work – we partner with people and clients whose missions and products we believe in, whose values we share and who reciprocate the Golden Rule.

nurture personal growth – we approach every day with a willingness and excitement to grow, learn and improve our knowledge, skills, character, and life experiences.

live with balance – we’re better people, partners and problem-solvers when we’re mentally, physically and emotionally healthy. We balance work with adventure, activity, play and travel.

communicate clearly – we keep our word and communicate concisely and openly.

create and spread joy – we seek, create, and engage in fun-filled activities and appreciate the humorous side of life.

give back – as 1% for the Planet members and a Climate Neutral committed brand, we value giving back in meaningful ways and leaving our world a better place for future generations.

certified climate neutral

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