See how your website's usability is killing your conversion rate.

Get the exact scorecard that has helped 8 and 9-figure DTC brands improve their conversion rate:

Know why shoppers don't choose your site over a competitor

Know exactly where shoppers get frustrated, confused, and bail on your site

Learn from the horse's mouth exactly what you need to do to improve your site's usability

Get the free whitepaper

usability-scorecard-whitepaper-2024.pdf

12.6mb

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Holy sh*t, the validation and ideas we got from this thing were insane.

It gave us clear direction on where to focus our efforts and the test results show we're solving the right problems!

Adam Saraceno

CMO, Peak Design

How it works

Kickoff

You'll kickoff with your team to get everyone aligned on the goals and process.

Create Scorecard

You'll get to work creating your scorecard and jobs-to-be-done for the top 4-5 pages of your site.

Create Script

You'll generate the interview script from our template and customize it for your brand.

Interview

You'll conduct 1:1 interviews with your customers and prospects and summarize learnings and scores.

View Results

You'll review your results and prioritize the learnings and changes you need to make to your site.

Kickoff

You'll kickoff with your team to get everyone aligned on the goals and process.

Create Scorecard

You'll get to work creating your scorecard and jobs-to-be-done for the top 4-5 pages of your site.

Create Script

You'll generate the interview script from our template and customize it for your brand.

Interview

You'll conduct 1:1 interviews with your customers and prospects and summarize learnings and scores.

View Results

You'll review your results and prioritize the learnings and changes you need to make to your site.

What a scorecard looks like

We’ve completed Usability Scorecards™ for your favorite brands.

Regardless of the stage or size of your brand, surefoot is here to help.

Don’t want to create your own?
Let us handle it.

You'll receive a detailed, 25+ page insights report outlining trends, learnings and recommendations for what to improve.

Get started

This usability scorecard was the best readout we've had from an agency partner!

Andrew Silberstein

CEO, Solawave

We’ve learned valuable insights about our customers and their thoughts, behaviors and motivations.

Since partnering, our user experience and conversion rate have both markedly improved.

Michael Schawel

Director of eCommerce, OXO

Can you guys productize this thing?

I would pay so much money for it to be able to use it again and again!

AJ Resnick

CMO, Wine Access

Holy sh*t, the validation and ideas we got from this thing were insane.
‍
‍It gave us clear direction on where to focus our efforts and the test results show we're solving the right problems!

Adam Saraceno

CMO, Peak Design

This usability scorecard was the best readout we've had from an agency partner!

Andrew Silberstein

CEO, Solawave

Can you guys productize this thing?

I would pay so much money for it to be able to use it again and again!

AJ Resnick

CMO, Wine Access

Let’s compare your options

We’ve seen the cookie cutter, “do what my competitors are doing” approach fail time and time again. surefoot Usability Scorecards™ are unique to your customers and business. They reduce risk and save you time.

Fair warning: they will also make you look like a hero to your boss.