Get A/B tests, ad creative and email content on a silver platter.

Don't let some "expert" on Twitter guide your growth strategy. Our Usability Scorecard™ gives you clear insights and recommendations from your customers.

How it works

Kickoff

We'll have a brief kickoff call to learn more about your business and objectives.

Scorecard Creation

We'll get to work creating your scorecard script and jobs-to-be-done for the top 4-5 pages of your site.

Feedback

We'll send you the script for your review and feedback.

Conduct Interviews

We'll conduct 1:1 interviews with your customers and prospects and summarize learnings and scores.

Results Presentation

We'll have a 1-hour call to review your 25+ page results report and recommended next steps.

Intake

Fill out the intake form and upload relevant data or assets.

Kickoff Call

45-minute call to tell us about your business, influencers and objectives.

Design & Feedback

We'll design mobile and desktop in Figma and send for your feedback.

Development & QA

We’ll develop your landing page in Unbounce with performance in mind and add tags and tracking pixels.

Launch

We’ll transfer the page to your Unbounce account and connect your sub-domain. Then we'll launch and you start sending traffic!

Learnings & recommendations

You receive a detailed, 25+ page insights report outlining trends, learnings and recommendations for what to improve.

Want a sample scorecard and report?

Got it, thanks! We'll send your sample scorecard within the next 1-2 business days. Please email hello@surefoot.me if you haven't received it by then!

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We’ve completed Usability Scorecards™ for your favorite brands.

Regardless of the stage or size of your brand, surefoot is here to help.

Ready to get your scorecard?

Client Testimonials

Holy sh*t, the validation and ideas we got from this thing were insane.

It gave us clear direction on where to focus our efforts and the test results show we're solving the right problems!

Adam Saraceno

CMO, Peak Design

Can you guys productize this thing?

I would pay so much money for it to be able to use it again and again!

AJ Resnick

CMO, Wine Access

This usability scorecard was the best readout we've had from an agency partner!

Andrew Silberstein

CEO, Solawave

Holy sh*t, the validation and ideas we got from this thing were insane.
‍
‍It gave us clear direction on where to focus our efforts and the test results show we're solving the right problems!

Adam Saraceno

CMO, Peak Design

Can you guys productize this thing?

I would pay so much money for it to be able to use it again and again!

AJ Resnick

CMO, Wine Access

This usability scorecard was the best readout we've had from an agency partner!

Andrew Silberstein

CEO, Solawave

Let’s compare your options

We’ve seen the cookie cutter, “do what my competitors are doing” approach fail time and time again. surefoot Usability Scorecards™ are unique to your customers and business. They reduce risk and save you time.

Fair warning: they will also make you look like a hero to your boss.

Oddit

Usertesting.com

Custom screener and script tailored to YOUR business and customers

You write it

Face-to-face Zoom interviews with YOUR customers

Direct quotes from users on the exact pages and features that confuse them

US-based team, users and software

Clear recommendations for next steps from a team of strategists with 8-10 years e-com and SaaS experience

Cost

$$$

“surefoot is a real business partner, not just a vendor.”

-AJ Resnick, CMO, Wine Access