hi there, thanks for stopping by.

What follows is a bit lengthy, but will give you a better idea of what we do, what we value and how we work.

Our only request is that you please read it all carefully to ensure the role is truly a fit before applying.

Work ethic is about showing up, being on time, being reliable, doing what you say you’re going to do, being trustworthy, putting in a fair day’s work, respecting the work, respecting the customer, respecting the organization, respecting co-workers, not wasting time, not making work hard for other people, not creating unnecessary work for other people, not being a bottleneck, not faking work. Work ethic is about being a fundamentally good person that others can count on and enjoy working with.

–Jason Fried, Founder & CEO at Basecamp

As a team, we strongly believe in work ethic as explained in the above quote and consider it the basis of how every successful surefooter will operate.

what we do

You know those websites that make it impossible to add an item to your cart, sign up for a newsletter or enter your credit card information? Sooo frustrating, right?! Instead of buying the pants or entering your email, you throw up your hands, mutter a curse word or two and immediately head over to YouTube to watch cat videos.

At surefoot, we make life easier for web surfers and shoppers like you.

We identify and ease user frustrations, improve conversions, and craft data stories that help our clients make sound, data-informed business decisions.

How, you ask?

In short, we formulate hypotheses based on data from sources like customer research, Google Analytics, and third-party datasets, which allow us to identify the biggest friction points on our clients’ sites. Then, we validate or invalidate our hypotheses in the form of A/B tests in ads, on-site and emails. 

ux/ui designer role and requirements

As a ux/ui designer at surefoot, you will be interacting with ux researchers, project managers, engineers, and occasionally, our clients. Your primary role will consist of helping improve our clients’ websites by providing design solutions to our data-driven hypotheses. One day you could be designing a landing page and tweaking the design of a product page buy box, the next could be restructuring a nav and simplifying a shopping cart layout – the possibilities are endless.

You’ll be a great fit for this role if you use data and customer research to inform your designs, and are fired up to test your work to learn how it performs. You believe in your designs and can clearly communicate why you think they’ll perform better with users, but you value efficiency over endlessly tweaking to reach perfection. You can juggle multiple design projects, are an independent thinker and welcome feedback and collaboration. You’re amped to have your designs “lose” in a test because you’ll learn and know what to improve next time.

**Something important we want you to know ahead of time is that this job is a bit different than your standard design gig. You won’t be working on a single site or app for several months in a row. Instead, you’ll be designing smaller interactions and layout changes on a lot of different projects for a variety of clients. Your designs will sometimes (often) be part of a losing test and never see the light of production, which is one reason we value efficiency over pixel perfection. 

TL;DRif you’re someone who enjoys endless tweaking and the idea of producing “throwaway designs” gives you heart palpitations, this job probably won’t light your fire.

a day in the life of a ux/ui designer

  • start your morning with a cup ‘o joe and fire up your computer to check emails, Slack, Asana, etc.
  • it’s 10:00am CST, time for our MWF team video stand-up to chit chat with teammates a bit, then talk about what you are working on today and any blockers.
  • shortly after stand-up, you’ll set to work on your first design of the day. You spend an hour or so researching on Baymard or NNG for inspiration, then fire up your design tool and get to pixel pushin’.
  • once the design is done to your satisfaction, you create a clickable walkthrough in InVision and pass it over to a project manager for review.
  • after a quick walk around the block and a #self-care Slack post to enter the monthly gift card drawing, you’re back at your desk compiling assets for a design that a client recently approved – compiling and compressing images, exporting icons, and writing design and interaction notes for the developer.
  • you spend your early afternoon getting started on a new project – this one a bit meatier than the first. It may require some mind mapping for you to chart your thoughts, and you decide to hop on a quick video chat to run it by a project manager or fellow teammate to ensure it makes sense before you get too far down the line.
  • after your call, you make more progress on the design, then perhaps respond to a few questions in Asana and make changes to another design based on client feedback passed to you by a project manager.
  • your day ends with a quick check-in to Slack to interact with teammates and participate in witty banter before logging off.

If you’re still with us, here are the requirements:


  • 5+ years of professional experience as a designer with the portfolio to match
  • ability to communicate clearly and concisely
  • broad experience working with e-commerce sites
  • proficiency with Sketch/Adobe XD/Figma and inVision
  • empathy and understanding for the end user
  • an open mind and design opinions you want to challenge with data
  • ability to both deep work and context/task switch, and operate comfortably in an environment where that is the norm
  • experience designing for mobile, desktop and tablet
  • self-motivation, ability to work independently and remotely, the desire to continuously learn and grow


  • some basic HTML/CSS and Chrome inspect ninja skills to ensure your designs match a client’s site
  • experience managing design libraries
  • experience with A/B testing and the armchair psychology behind what motivates people to do the things they do
  • experience conducting and analyzing user research – interviews, card sorts, tree testing, etc.
  • interest in the outdoors (many of our clients fall into the outdoors and active lifestyle industry)
  • funny GIF library, good emoji usage, sense of humor
  • hobbies outside of work

salary and benefits details

  • Base salary: $110,000 to $125,000 (depending on experience)
  • Benefits: health insurance, paid vacation, paid sick days and 11 paid holidays, select 1/2 day Fridays, self-care bonuses, company-sponsored all-hands trips, fully-remote team, $3,000 laptop budget, smart thermostat reimbursement, $250 learning budget.
  • The position is open to U.S.-based applicants only. No Visa sponsorship is provided.

our values and culture

Our values are extremely important to us and we stake the company on them. This means that even the Grand Poobah of Pixels won’t be considered if our values don’t align.

give a damn. In case you haven’t noticed, this is a big one for us and we put it front-and-center in everything we do. We give a damn about our clients and refuse to waver on doing what is best for them, even if it means less upside for us. We give a damn about our work, so we always go the extra mile to ensure we are proud of the things we stamp our names on. We give a damn about each other, so we strive to infuse kindness throughout our interactions – with clients, each other, our communities and all those we meet. And finally, we give a damn about the environment, which is why we’re proudly Climate Neutral and partners of 1% For The Planet.

own your mistakes, learn from them and move on. Our preferred path is to “fail fast”. In other words, identify your mistakes, take ownership, discuss what you learned, identify solutions for ways to correct them so they don’t happen again and move on.

channel your inner entrepreneur. If a process or task is hindering you in some way, don’t wait to be asked to fix it. Like Nike says, Just Do It™. Make it work for you. Experiment. You’re a smart, capable person so don’t ask permission. Arrive with a well-thought-out solution that makes it easy for everyone to say “yes” to, you smarty, you.

ready to apply?

Since we are a remote team, we have a somewhat atypical hiring process. As a first step, we ask applicants to show basic competency in the necessary skill sets. If all is well there, you’ll move on to phase two which involves a Zoom video call to get to know one another a bit better. If we’re feeling good about that, we’ll ask you to do some actual paid work with us to determine fit for both parties.

To apply, submit our application form.

All applicants will receive a response. surefoot is an equal opportunity employer and we are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.