hi there, thanks for stopping by.

What follows is a bit lengthy, but will give you a better idea of what we do, what a person in this role would do and how we work. Our only request is that you please read it all carefully to ensure the role is truly a fit before applying.

what we do

You know those websites that make it impossible to add an item to your cart, sign up for a newsletter or enter your credit card information? Sooo frustrating, right?! Instead of buying the pants or entering your email, you throw up your hands, mutter a curse word or two and immediately head over to YouTube to watch cat videos.

At surefoot, we make life easier for web surfers and shoppers like you.

We ease user frustrations, improve conversions and craft data stories that help our clients make sound, data-informed business decisions.

How, you ask?

In short, we formulate hypotheses based on data from sources like Google Analytics, HotJar and customer service data, which allow us to identify the biggest friction points on our clients’ sites. Then, we validate or invalidate our hypotheses in the form of A/B tests, whose results we analyze to determine the optimal site experience.

strategic director role and requirements

As a strategic director at surefoot, your daily interactions will mostly consist of conversations with our clients and our internal team of designers and developers. We will look to you to wear a number of hats as you lead the day-to-day of client engagements, including overall strategy, project management, user research, user experience and hey, even a bit of analysis.

In other words, some of your time will be spent using your left brain as you dig through data points to identify good test hypotheses, while other times you’ll find yourself deeply immersed in right-brain activities like reading Nielsen Norman reports, mocking up a test idea or writing user testing scripts.

a day in the life of a strategic director

  • start your morning with a cup ‘o joe and fire up your computer to check emails, Slack, check-in on live test results, prep a call agenda, etc.
  • it’s 10:30 CST, time for our team video stand-up to chit chat with teammates a bit, then talk about what you worked on yesterday, are doing today and any blockers.
  • shortly after stand-up, you’ll hop on your first hour-long client call of the day (video camera on!), where you’ll start by talking with clients about anything other than the weather (weird news you recently read, the trip you know they just got back from, y’know, actual interesting stuff). Once you’ve chit-chatted a bit, you’ll walk the client through the status of tests in their pipeline, present a data story from a recent winning test, and talk about the hypotheses you’ve prioritized for the upcoming month. You’ll re-iterate next steps and to-dos and bid your client friends goodbye ‘til next time.
  • after a stretch break and a #self-care Slack post to enter the monthly gift card drawing, you’re back at your desk knocking out follow-ups from the call – Slacking the client a recap, getting new tests into our design/developers’ backlogs, and making sure everything is on track for the next few weeks.
  • a few urgent Slack messages come in from another client, so you take a break from call follow-ups to assure them you’re available and ready to help troubleshoot.
  • you spend your early afternoon reviewing a data story in preparation for your next call, watching HotJar videos and perusing Google Analytics data to identify hypothesis gold, or helping project manage various tests in Asana.
  • around mid-afternoon, it’s time for your second client call. You’ll rinse and repeat the above, except this time you’re presenting data from a losing test and the client has lots of questions. Fortunately, you’ve done your homework and anticipated them, so you know most of the answers. But for those you don’t, you confidently admit as much and promise you’ll circle back after digging in some more. Adding those to your to-do list, you carry on with the call.
  • after this call, it’s another round of post-call follow-ups, then perhaps a few email/slack responses and checking in on #watercooler to interact with teammates before you wrap things up for the day.


  • 4-5+ years of professional experience in product management or a user experience-centric role
  • highly relational and personable. You’re going to be all up in many people’s business, and occasionally you’re going to have to push, nag, or advocate. To do that effectively, you need to be great at building relationships, listening and showing empathy.
  • the ability to relate to clients as peers, and strategize from a client’s perspective
  • top notch communicator with approachable, grammatically correct writing style
  • ability to context switch on a dime and still get sh*t done
  • experience with tools like Google Analytics, HotJar or FullStory, Google Drive suite
  • experience running efficient, organized meetings
  • experience developing Keynote or Google Slides presentations with a strategic focus
  • exceptional organizational skills and attention to detail (e.g., if you found an error in this job description, it is still bugging you)
  • self-motivation, ability to work independently and remotely
  • strong desire to continuously learn and grow
  • craves feedback and accepts it with gratitude
  • high emotional intelligence
  • hobbies outside of work


  • experience with A/B testing or personalization
  • some knowledge of basic HTML/CSS (even console dev)
    experience creating low fidelity mock-ups
  • working knowledge of statistical frameworks and concepts pertinent to A/B testing, including Frequentist and Bayesian statistics, p-values, confidence intervals, minimum detectable effect, etc.
  • experience with tools like Optimizely, Dynamic Yield, VWO, HotJar
  • interest in the outdoors or staying active (many of our clients fall into the outdoors and active lifestyle industry)
  • funny GIF library, good emoji usage, sense of humor

salary and benefits details

  • Base salary: $85,000 to $95,000 (depending on experience) + benefits (health, paid vacation and holidays, self care bonuses, all-hands trips, fully remote team)
  • The position is open to U.S.-based applicants only. No Visa sponsorship is provided.

our values and culture

Our values are extremely important to us and we stake the company on them. This means that even the Grand Poobah of strategic directors won’t be considered if our values don’t align.

give a damn. In case you haven’t noticed, this is a big one for us and we put it front-and-center in everything we do. We give a damn about our clients and refuse to waiver on doing what is best for them, even if it means less upside for us. We give a damn about our work, so we always go the extra mile to ensure we are proud of the things we stamp our names on. We give a damn about each other, so we strive to infuse kindness throughout our interactions – with clients, each other, our communities and all those we meet. And finally, we give a damn about the environment, which is why we’re proudly Climate Neutral and partners of 1% For The Planet.

own your mistakes, learn from them and move on. Our preferred path is to “fail fast”. In other words, identify your mistakes, take ownership, discuss what you learned, identify solutions for ways to correct them so they don’t happen again and move on.

channel your inner entrepreneur. If a process or task is hindering you in some way, don’t wait to be asked to fix it. Like Nike says, Just Do It™. Make it work for you. Experiment. You’re a smart, capable person so don’t ask permission. Arrive with a well-thought-out solution that makes it easy for everyone to say “yes” to, you smarty, you.

ready to apply?

Since we are a remote team, we have a somewhat atypical interview process. For the first step of the interview phase, we ask applicants to show basic competency in the necessary skill sets.

If all is well there, you’ll move on to phase two which involves a Zoom video call to get to know one another a bit better. If we’re feeling good about that, we’ll contact your references.

And finally, if your references check out and confirm you’re not a stabber, we’ll ask you to do some actual paid work with us to determine fit for both parties.

To apply, compose an email to [email protected] and [email protected] with the following:

  1. your responses to these 3 short exercises: https://sf.surefoot.me/78T1mD
  2. any relevant experience you have with a/b testing, data analysis, user research, etc.
  3. contact info for 3-4 references (will only be contacted if you move through phase 1)

All applicants will receive a response. surefoot is an equal opportunity employer and we are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.