hi there, thanks for stopping by.

What follows is a bit lengthy, but will give you a better idea of what we do, what a person in this role would do and how we work. Our only request is that you please read it all carefully to ensure the role is truly a fit before applying.

Work ethic is about showing up, being on time, being reliable, doing what you say you’re going to do, being trustworthy, putting in a fair day’s work, respecting the work, respecting the customer, respecting the organization, respecting co-workers, not wasting time, not making work hard for other people, not creating unnecessary work for other people, not being a bottleneck, not faking work. Work ethic is about being a fundamentally good person that others can count on and enjoy working with.

–Jason Fried, Founder & CEO at Basecamp

As a team, we strongly believe in work ethic as explained in the above quote and consider it the basis of how every successful surefooter will operate.

what we do

You know those websites that make it impossible to add an item to your cart, sign up for a newsletter or enter your credit card information? Sooo frustrating, right?! Instead of buying the pants or entering your email, you throw up your hands, mutter a curse word or two and immediately head over to YouTube to watch cat videos.

At surefoot, we make life easier for web surfers and shoppers like you.

We identify and ease user frustrations, improve conversions, and craft data stories that help our clients make sound, data-informed business decisions.

How, you ask?

In short, we formulate hypotheses based on data from sources like Google Analytics, HotJar, and customer research, which allow us to identify the biggest friction points on our clients’ sites. Then, we validate or invalidate our hypotheses in the form of A/B tests, whose results we analyze to determine the optimal site experience.

senior project manager role and requirements

As a senior project manager at surefoot, your daily interactions will mostly consist of conversations with our clients and our internal team of designers and developers. We will look to you to wear a number of hats as you lead the day-to-day management of client engagements, provide advisory support, and assist with strategy, user research, user experience, and analysis.

In other words, some of your time will be spent using your left brain as you help create solutions for solving customer problems, while other times you’ll find yourself deeply immersed in right-brain activities like moving tests through the queue and precisely documenting test requirements for designers and developers.

a day in the life of a senior project manager

  • start your morning with a cup ‘o joe and fire up your computer to check emails, Slack, check-in on live test results, prep a call agenda, etc.
  • it’s 10:00 CST, time for our team video stand-up to chit chat with teammates a bit, then talk about what you are working on today and any blockers.
  • shortly after stand-up, you’ll hop on your first hour-long client call of the day (video camera on!), where you’ll start by talking with clients about anything other than the weather (weird news you recently read, the trip you know they just got back from, y’know, actual interesting stuff). Once you’ve bantered back-and-forth a bit, you’ll walk the client through the status of tests in their pipeline and present the results of a recent winning test. You’ll take follow-up notes, re-iterate next steps and to-dos and bid your client friends goodbye ‘til next time.
  • after a stretch break and a #self-care Slack post to enter the monthly gift card drawing, you’re back at your desk knocking out follow-ups from the call – Slacking the client a recap, getting new tests into our design/developers’ backlogs, and making sure everything is on track for the next couple of weeks.
  • a few urgent Slack messages come in from another client, so you take a break from call follow-ups to assure them you’re available and ready to help troubleshoot.
  • you spend your early afternoon helping our Digital Analytics Manager prepare a data story and possibly project manage various client tests in Asana.
  • around mid-afternoon, it’s time for your second client call. You’ll rinse and repeat the above, except this time you’re presenting recommendations for new hypotheses based on recent test learnings and the client has lots of questions about how quickly these tests can get live. Fortunately, you’ve done your homework and anticipated them, so you know most of the answers. But for those you don’t, you confidently admit as much and promise you’ll circle back after reviewing what resources are needed. Adding those items to your to-do list, you carry on with the call.
  • after this call, it’s another round of post-call follow-ups, then perhaps a few email/slack responses and checking in on #watercooler to interact with teammates before you wrap things up for the day.


  • 5+ years of professional experience as a project manager, product manager, account director, or similar client-facing project role.
  • highly relational and personable. You’re going to be all up in many people’s business, and occasionally you’re going to have to push, nag, or advocate. To do that effectively, you need to be great at building relationships, listening, and showing empathy.
  • comfortable in your own skin and not a bullshitter – down-to-earth, humorous, quirky, and overall – real.
  • leadership skills – you are smart and convicted, yet remain humble. You know when to push and when to drop it.
  • top-notch communicator with approachable, grammatically correct writing style.
  • ability to context switch on a dime, multiple times a day and still get sh*t done.
  • ability to think on your feet and take the curve balls clients will often throw while on calls.
  • experience creating agendas and leading efficient, organized client calls.
  • experience and comfort presenting to clients and stakeholders.
  • exceptional organizational skills and attention to detail (e.g., if you found an error in this job description, it is still bugging you).
  • self-motivation, ability to work independently and remotely.
  • strong desire to continuously learn and grow.
  • high “give a damn” factor – you care about the quality of your work, your clients, and those around you.
  • high emotional intelligence (did we already mention empathy? Yep, it’s that important.)
  • hobbies outside of work


  • experience building Powerpoint/Keynote presentations
  • previous experience in a client-side role
  • experience with A/B testing or personalization
  • experience with tools like Google Analytics, HotJar or FullStory, Google Drive suite
  • some knowledge of basic HTML/CSS (even console dev)
    experience creating low fidelity mock-ups
  • working knowledge of statistical frameworks and concepts pertinent to A/B testing, including Frequentist and Bayesian statistics, p-values, confidence intervals, minimum detectable effect, etc.
  • experience with tools like Optimizely, Dynamic Yield, VWO, HotJar
  • interest in the outdoors or staying active (many of our clients fall into the outdoors and active lifestyle industry)
  • funny GIF library, good emoji usage, sense of humor

salary and benefits details

  • Base salary: $80,000 to $95,000 (depending on experience) + benefits (health, paid vacation, paid sick days and 11 paid holidays, 1/2 day Fridays, self-care bonuses, all-hands trips, fully remote team, $3,000 laptop budget)
  • The position is open to U.S.-based applicants only. No Visa sponsorship is provided.

our values and culture

Our values are extremely important to us and we stake the company on them. This means that even the Grand Poobah of project managers won’t be considered if our values don’t align.

give a damn. In case you haven’t noticed, this is a big one for us and we put it front-and-center in everything we do. We give a damn about our clients and refuse to waiver on doing what is best for them, even if it means less upside for us. We give a damn about our work, so we always go the extra mile to ensure we are proud of the things we stamp our names on. We give a damn about each other, so we strive to infuse kindness throughout our interactions – with clients, each other, our communities, and all those we meet. And finally, we give a damn about the environment, which is why we’re proudly Climate Neutral and partners of 1% For The Planet.

own your mistakes, learn from them, and move on. Our preferred path is to “fail fast”. In other words, identify your mistakes, take ownership, discuss what you learned, identify solutions for ways to correct them so they don’t happen again, and move on.

channel your inner entrepreneur. If a process or task is hindering you in some way, don’t wait to be asked to fix it. Like Nike says, Just Do It™. Make it work for you. Experiment. You’re a smart, capable person so don’t ask permission. Arrive with a well-thought-out solution that makes it easy for everyone to say “yes” to, you smarty, you.

ready to apply?

Since we are a remote team, we have a somewhat atypical interview process. For the first step of the interview phase, we ask applicants to show basic competency in the necessary skill sets.

If all is well there, you’ll move on to phase two which involves a Zoom video call to get to know one another a bit better. If we’re feeling good about that, we’ll contact your references.

And finally, if your references check out and confirm you’re not a stabber, we’ll ask you to do some actual paid work with us to determine fit for both parties.

To apply, submit our application form with the following:

  1. your responses to these 3 short exercises.
  2. relevant experience you have with project management, a/b testing, data analysis, user research, etc.
  3. contact info for 3-4 references (will only be contacted if you move through phase 1)

All applicants will receive a response. surefoot is an equal opportunity employer and we are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.