hi there, thanks for stopping by.

What follows is a bit lengthy, but will give you a better idea of what we do, what we value and how we work.

what we do

You know those websites that make it impossible to add an item to your cart, sign up for a newsletter or enter your credit card information? Sooo frustrating, right?! Instead of buying the pants or entering your email, you throw up your hands, mutter a curse word or two and immediately head over to YouTube to watch cat videos.

At surefoot, we make life easier for web surfers and shoppers like you.

We ease user frustrations, improve conversions and craft data stories that help our clients make sound, data-informed business decisions.

How, you ask?

In short, we formulate hypotheses based on data from sources like Google Analytics, HotJar and customer service data, which allow us to identify the biggest friction points on our clients’ sites. Then, we validate or invalidate our hypotheses in the form of A/B tests, whose results we (you) analyze to determine the optimal site experience.

digital analytics manager role and requirements

As a digital analytics manager at surefoot, your human interaction will mostly consist of conversations with our strategic directors and analytics specialist. However, your primary interactions will be with our clients’ datasets. We’ll look to you to analyze the results of our clients’ tests and distill that hard data into digestible “data stories” that can be universally understood by everyone from the intern to the CEO.

In other words, some of your time will be spent crunching numbers while the other portion will be spent translating those numbers to English, helping “non-numbers speaking people” understand what the data means.

a day in the life of a surefoot digital analytics manager:

  • start your morning with a cup o’ joe and fire up your computer to check emails, Slack, and Asana.
  • it’s 10:30 CDT, time for our team Zoom stand-up to chit chat with teammates a bit, then talk about what you worked on yesterday, are doing today and any blockers.
  • shortly after stand-up, you’ll check in on a few live A/B tests to ensure the data looks clean.
  • once that’s done, you’ll hop on a video chat with a teammate to walk through the results of a recently concluded test and begin piecing together the data story in Google Slides.
  • as the day nears its end, you’ll sign off on a few test specs to ensure all metrics you’ll want to track are in place before a test goes live.
  • if it’s the first Wednesday of the month, grab your beverage of choice and wrap up the day with the team at a virtual happy hour.

If you’re still with us, here are the requirements:


  • 4-5+ years of professional experience in data analysis and statistics
  • 3+ years of deep experience with Google Analytics
  • working knowledge of statistical frameworks and concepts pertinent to A/B testing, including Frequentist and Bayesian statistics, p-values, confidence intervals, minimum detectable effect, etc.
  • top notch communicator with good writing skills, grammar and grasp of the English language
  • demonstrated expertise communicating results and actionable insights from in-depth analysis to decision makers
  • experience developing Keynote or Google Slides presentations with a strategic focus
  • exceptional organizational skills and attention to detail (e.g., if you found an error in this job description, it is still bugging you)
  • self-motivation, ability to work independently and remotely
  • strong desire to continuously learn and grow
  • craves feedback and accepts it with gratitude
  • high emotional intelligence
  • hobbies outside of work


  • GAIQ certification
  • experience with A/B testing or personalization
  • experience with tools like Optimizely, Dynamic Yield, Optimize, VWO, HotJar, etc.
  • interest in the outdoors or staying active (many of our clients fall into the outdoors and active lifestyle industry)
  • funny GIF library, good emoji usage, sense of humor

nitty gritty details

  • Base salary: $85,000 to $110,000 (depending on experience)
  • Benefits: health insurance, paid vacation and holidays, self care bonuses, all-expenses paid all-hands trips, fully remote team, additional benefits as we grow
  • The position is open to U.S. (W2) and Canadian-based (independent contractor) applicants only. No Visa sponsorship is provided.

our values and culture

Our values are extremely important to us and we stake the company on them. This means that even the Grand Poobah of analysts won’t be considered if our values don’t align.

give a damn. In case you haven’t noticed, this is a big one for us and we put it front-and-center in everything we do. We give a damn about our clients and refuse to waver on doing what is best for them, even if it means less upside for us. We give a damn about our work, so we always go the extra mile to ensure we are proud of the things we stamp our names on. We give a damn about each other, so we strive to infuse kindness throughout our interactions – with clients, each other, our communities and all those we meet. And finally, we give a damn about the environment, which is why we’re proudly Climate Neutral and partners of 1% For The Planet.

own your mistakes, learn from them and move on. Our preferred path is to “fail fast”. In other words, identify your mistakes, take ownership, discuss what you learned, identify solutions for ways to correct them so they don’t happen again and move on.

channel your inner entrepreneur. If a process or task is hindering you in some way, don’t wait to be asked to fix it. Like Nike says, Just Do It™. Make it work for you. Experiment. You’re a smart, capable person so don’t ask permission. Arrive with a well-thought-out solution that makes it easy for everyone to say “yes” to, you smarty, you.

ready to apply?

Since we are a remote team, we have a somewhat atypical interview process. For the first step of the interview phase, we ask applicants to show basic competency in the necessary skill sets.

If all is well there, you’ll move on to phase two which involves a Zoom video call to get to know one another a bit better. If we’re feeling good about that, we’ll contact your references.

And finally, if your references check out and confirm you’re not a stabber, we’ll ask you to do some actual paid work with us to determine fit for both parties.

To apply, visit our application form and be prepared to submit the following:

      1. your responses to these 3 short exercises: https://sf.surefoot.me/qlknJs
      2. any relevant experience you have with a/b testing, data analysis, user research, etc.
      3. contact info for 3-4 references (will only be contacted if you move through phase 1)

All applicants will receive a response. surefoot is an equal opportunity employer and we are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.