hi there, thanks for stopping by.

What follows is a bit lengthy, but will give you a better idea of what we do, what a person in this role would do and how we work. Our only request is that you please read it all carefully to ensure this is truly a fit before applying.

Work ethic is about showing up, being on time, being reliable, doing what you say you’re going to do, being trustworthy, putting in a fair day’s work, respecting the work, respecting the customer, respecting the organization, respecting co-workers, not wasting time, not making work hard for other people, not creating unnecessary work for other people, not being a bottleneck, not faking work. Work ethic is about being a fundamentally good person that others can count on and enjoy working with.

–Jason Fried, Founder & CEO at Basecamp

As a team, we strongly believe in work ethic as explained in the above quote and consider it the basis of how every successful surefoot contractor and employee will operate.

what we do

If you want the short version, growth. PPC, SEM, CRO…all those crazy acronyms our moms don’t understand.

If you want the long version, buckle up.

You know those websites that make it impossible to add an item to your cart, sign up for a newsletter or enter your credit card information? Sooo frustrating, right?! Instead of buying the pants or entering your email, you throw up your hands, mutter a curse word or two and immediately head over to YouTube to watch cat videos.

At surefoot, we make life easier for web surfers and shoppers like you.

We identify and ease user frustrations, improve conversions, and craft data stories that help our clients make sound, data-informed business decisions.

How, you ask?

In short, we formulate hypotheses based on data from sources like Google Analytics, HotJar, and user research, which allow us to identify the biggest friction points on our clients’ sites. Then, we validate or invalidate our hypotheses in the form of A/B tests, whose results we analyze to determine the optimal site experience.

In order for our A/B tests to be as successful as possible, we have to send qualified, motivated traffic to our clients’ sites. Doing that requires killer ad creative and strategies that stand out in a sea of sameness. 

That’s where YOU come in!

1099 copywriter responsibilities and requirements

As a 1099 copywriter at surefoot, your daily interactions will mostly consist of conversations with our paid media manager and project managers. We will rely on you to write short-form ad copy for platforms like Facebook, Google and Bing.

This is a great opportunity for you to get your foot in the door and hone your chops, as you’ll gain a lot of exposure to different types of clients, products and data about what words work (and don’t!)


  • 3+ years experience writing digital ad copy.
  • experience working with e-commerce clients.
  • eagerness to test your copy, learn what doesn’t work and refine it to consistently improve.
  • an above average grasp of the English language and grammar, with the ability to defend your stance on the Oxford comma.
  • self-motivation, ability to work independently and remotely.
  • high “give a damn” factor – you care about the quality of your work, your clients, and those around you.
  • hobbies outside of work.


  • past agency experience.
  • experience with A/B testing or personalization.
  • interest in the outdoors or staying active (many of our clients fall into the outdoors and active lifestyle industry).
  • funny GIF library, good emoji usage, sense of humor.

nitty gritty details

  • 1099 contract role offering 5-10 hours/week to start. More possible in future as the company continues to grow.
  • Hourly rate: $40-60 (depending on experience).
  • The position is open to U.S.-based applicants only. No Visa sponsorship is provided.

our values and culture

Our values are extremely important to us and we stake the company on them. This means that even the Grand Poobah of Penmanship won’t be considered if our values don’t align.

give a damn. In case you haven’t noticed, this is a big one for us and we put it front-and-center in everything we do. We give a damn about our clients and refuse to waiver on doing what is best for them, even if it means less upside for us. We give a damn about our work, so we always go the extra mile to ensure we are proud of the things we stamp our names on. We give a damn about each other, so we strive to infuse kindness throughout our interactions – with clients, each other, our communities, and all those we meet. And finally, we give a damn about the environment, which is why we’re proudly Climate Neutral and partners of 1% For The Planet.

own your mistakes, learn from them, and move on. Our preferred path is to “fail fast”. In other words, identify your mistakes, take ownership, discuss what you learned, identify solutions for ways to correct them so they don’t happen again, and move on.

channel your inner entrepreneur. If a process or task is hindering you in some way, don’t wait to be asked to fix it. Like Nike says, Just Do It™. Make it work for you. Experiment. You’re a smart, capable person so don’t ask permission. Arrive with a well-thought-out solution that makes it easy for everyone to say “yes” to, you smarty, you.

ready to apply?

Click this link to fill out and submit our application form! All applicants will receive a response.

All applicants will receive a response. surefoot is an equal opportunity employer and we are committed to building a company that embraces and celebrates diversity and inclusion. We do not discriminate on the basis of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, or disability status.