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here's a little teaser...

subject: hell’s front porch: you are here


We’re in the thick of “Hell’s front porch” season here in Texas. For the uninitiated, this is a shoulder season to Summer. Even without COVID-19, the health department can rest assured I won’t be gathering in a group of any size right now. More people = more heat. No thanks.

Hope you enjoy this overdue surefamily insider, coming at you directly from my over air-conditioned high horse house.


a sampling of opportunities we’re seeing

A recent study of 22.3M Instagram posts found that carousels are the most engaging content-types. The study centered around posts and not ads, but still bears relevance for you because Facebook prioritizes ads that keep users engaged.

  • What to do about it: In short, use all ten slides available, mix images and videos into your 10 slides and include “swipe left” in your captions. All of these demonstrably improve engagement, and very few people are taking advantage.


It can be difficult to find things to like about Twitter nowadays, but as they say, even a blind squirrel finds a nut every once in a while. In this case, the nut is Lists, which can be a helpful tool for folks like you to gather useful info on your competitors, industry trends and inspiration.

  • What to do about it: Create lists for your competitors, brands that inspire you and trends in your industry. Doing so will help you cut through the noise and consolidate without having to spend an excessive amount of time browsing. 


in case you don’t have enough open tabs…



how we’re handling things at surefoot 

By traveling (safely), of course! What else does one do during the summer of a global pandemic? Laura fled to the mountains of CO and NM, while Brian and Nick enjoyed varying levels of “relaxation” on the beach.

Ready to join the fun?