Uncovering a/b test ideas in your existing data: customer transcripts

If you’re overwhelmed by articles, meetups and peers telling you a/b testing is critical but you’re unsure where to start, we have good news! Chances are you already have much of the data you need to start running quality a/b tests quickly. In part 1 of this 3-part series on uncovering test ideas in your […]

Full-service optimization

just like teenagers, we go through phases (but we guarantee ours are more fun) step 1: strategic discovery If you’re like most working adults in the 21st century, you have a boatload of data feeding into various tools and dashboards and you’re just a tad bit overwhelmed by the thought of analyzing it all. We’ll […]

could this be the reason your conversion optimization efforts are falling flat?

“Most of the a/b tests we run are inconclusive” “We ran a few tests and none were winners” “A/B testing isn’t an effective growth strategy for us” “A test shows x% lift, but then we push the change live and don’t see REAL lift” If you’ve found yourself saying or thinking any of the […]

why we founded surefoot

A few months ago, we started a company. Fast forward a few months later and we have a blog! If the excitement keeps up at this pace, we’re going to open our front doors in January and the Prize Patrol will be standing in front of us with one of those giant checks, a basket […]

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