Uncovering a/b test ideas in your existing data: screen recording tools

Now that you’re regularly reading through your customer service and sales transcripts (because you are, right?) you’ve likely stumbled upon key insights – like how 22% of your customers write your customer service team to ask how to check the shipping status of their orders. Oof. Insights like these can be head-scratchers. Don’t they know […]
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Uncovering a/b test ideas in your existing data: customer transcripts

If you’re overwhelmed by articles, meetups and peers telling you a/b testing is critical but you’re unsure where to start, we have good news! Chances are you already have much of the data you need to start running quality a/b tests quickly. In part 1 of this 3-part series on uncovering test ideas in your […]
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Full-service optimization

just like teenagers, we go through phases (but we guarantee ours are more fun) step 1: strategic discovery If you’re like most working adults in the 21st century, you have a boatload of data feeding into various tools and dashboards and you’re just a tad bit overwhelmed by the thought of analyzing it all. We’ll […]
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why we founded surefoot

A few months ago, we started a company. Fast forward a few months later and we have a blog! If the excitement keeps up at this pace, we’re going to open our front doors in January and the Prize Patrol will be standing in front of us with one of those giant checks, a basket […]
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