could this be the reason your conversion optimization efforts are falling flat?

“Most of the a/b tests we run are inconclusive” “We ran a few tests and none were winners” “A/B testing isn’t an effective growth strategy for us” “A test shows x% lift, but then we push the change live and don’t see REAL lift” If you’ve found yourself saying or thinking any of the […]

why we founded surefoot

A few months ago, we started a company. Fast forward a few months later and we have a blog! If the excitement keeps up at this pace, we’re going to open our front doors in January and the Prize Patrol will be standing in front of us with one of those giant checks, a basket […]

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